Press Release: A Great Web Marketing Strategy

It is sad that press release is often the most ignored and neglected web marketing strategy. Webmasters have not been able to understand and tap the varied benefits of press releases in marketing their products and services online. A press release is a story related to your business, company, or organization that may catch the attention of the targeted public or visitors. It's a story that is objective, interesting, newsworthy; and at the same time not promotional or advertisement driven. It may be in the form of an interview also, but not always. When we say newsworthy, what we mean is not just harping about your products and services, but offering some news like a new product developed by your company, or winning a major contract, or any recognition received, or entering into partnership with some other company, or sponsoring some event, etc.

Benefits of Press Release

1. Expect fast and wide coverage if your press release is newsworthy and is liked by the media distributers. Generally, a good press release shows results within 24 hours of submission.
2. One component that transforms leads into clients or customers is reliability. In case your press release is picked up and published by some well known media outlet, your readers will start associating your company's name with reliability and trustworthiness.
3. There cannot be a better way of ongoing endorsement, publicity, promotion, or advertisement than press releases. Regularly writing and archiving your press releases will increase chances of people finding you out and linking to you. In fact the search engines also get a chance to spider your release when it is published on other sites. Not only this, you may become the apple of journalists' eyes by getting contacted by them for more similar releases.
4. Last but not the least, you are adding up more and more relevant content to your site with press releases. And more content means better visibility for the visitors, clients, and journalists. This also means more food for the content hungry search engines.

Submitting a press release is no big deal either. If you have good money and no time to spare, you may submit your press release to the numerous services that charge fees for submitting your releases, like PRNewsWire and MarketWire. But those who want to submit to free services can submit their releases to PRWeb.com, an excellent free press release submission service yielding very good results. And if you donate a small amount to them, you get increased coverage with statistics that is a great help to measure your press release's effectiveness. There may be many more free press release submission services online. All you need to do is search on the net and make a list of all such services.

So get up and get going! Try it out and see the difference it makes to your marketing campaign. I'm sure after using this strategy, you are going to regret the time lost till now by not indulging in it before.

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