Spammers Beware of Google's New Patent Application

Spammers never had to run and hide from Google as eagerly as of now. Google is on its moral patrol again with the filing of a United States Patent Application 20050071741 on March 31, 2005. According to the patent, a system identifies a document obtaining history data associated with that document, thus generating a score for the document based on this historical data. In a way, Google can and does use your web page updates to determine the ranking of your site in SERPs. With this patent filing, Google records and scores the following web page changes to determine how fresh a web page is:

1 How frequently the web page changes
2 Whether the change is genuine or superfluous
3 How much is the keyword density changed or altered
4 The number of new web pages linking to a web page
5 Whether anchor text has been changed
6 The number of new links to a site that is not much trusted by the search engines for having too many affiliate links on one web page

Though Google doesn't disregard the importance of decayed or stale results, but it also insists on adding fresh content to get good results. According to section 0128 of Google patent filing, the focus of multiple pages shouldn't be changed at once. So the moral of the story is to keep your web pages themed, relevant, and consistent. If you can't establish a reliable rapport with the search engines, you are finished. Any multi page content change required should be implemented over time in chunks. Basically, the webmasters need to forsee the future and accordingly plan their domains. Google may check the information of a name server in various ways. It may record information regarding the length of the domain registration (more or less than one year), address of the web site owner (for the purpose of returning higher relevancy local search results and giving accountability to the domain), admin and technical contact information, and the stability of your host and their IP range (checking if your IP range is associatedwith spam).

Google believes that genuine and honest domains are secured many years in advance as against spam domains that are not secured for more than a year. It is important to secure a reputable host to get good rankings in Google. The idea is to show Google your seriousness about your site by registering your domain several years in advance with a reputable provider.

The story doesn't end here. According to the patent filing, Google may record the discovery date of a link and the link changes over time and use historical information to determine the value of links. So now sites may be penalized for rapid link acquisition.Google will be recording the anchor text and discovery dates of links to see the countdown period of the aging delay, more value to long term life span links, coming and going of a link over time, inbound links from fresh pages, etc.

Even, the click through rates will be monitored for seasonal changes, fast increases, increase/decrease in trends, the volume of searches over time, web page's ranking changes, finding out the preferrence of fresh or stale pages for a search query, monitoring of traffic to a web page, monitoring user behavior for changes and trends.

What becomes clear from this patent is that now manipulating Google's new ranking criterion may not be so easy, and the webmasters are going to have a tough time achieving or maintaining the highest of rankings from now on.

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