Another Player In the PPC Race: MSN to Launch its Own Advertising Program

Till now it was only Overture and Google who very actively involved in PPC advertising. But now they have more competition coming by the end of 2005 as Microsoft's MSN is planning to launch its own PPC program having some new features to target specific demographic and behavior groups. The launch will take place in Singapore and France and the service might be introduced into Canada, UK, and the US well before the end of 2005. Considering the fact that MSN (Microsoft's leading website property) is the third most visited 'portal' after Yahoo and Google, the launch of PPC advertising may give Yahoo and Google some tough time and sleepless nights. Right now, the advertising in MSN was coming via Overture which is known to be web's largest online advertising network as far as revenue generation is concerned. Because MSN was till now dependent upon Overture for advertising was indirectly a major boost for Overture's popularity. Now the million dollar question is whether MSN will be able to match up to the expectations of people? Well, that needs to be seen with time, but the fact remains that not everyone can be pleased. So is the case with PPC advertising. Behavioral and demographic targeting may be done in a very organized and well planned manner, but some people will always disagree with it.

For curious readers, you can check-up Microsoft's press release where the announcement of the PPC advertising launch program is made.

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