Is Advertising on Yahoo and MSN Really Worth It?

Prior to 2004, advertisers didn't have many options, but to depend upon Google for advertising their products and services as Google till now has remained the undisputed king in the online advertisement arena. But now with Yahoo and MSN jumping in the advertising bandwagon, the advertisers have got more choices than just banking upon Google. But, hey wait a minute. Have you ever checked or wondered how Yahoo and MSN advertise your products and services? Search engines definitely generate a substantial amount of revenue with advertisements. One interesting observation is that the top ranking sites in Yahoo and MSN get regular click throughs when the keywords are not very competitive for ad placement. But this is just an observation and may be wrong. The quality of traffic coming to your site from Yahoo and MSN may be something to consider as for every visitor that you receive, what is the ratio for that which you lose to a sponsored result? This also leads us to another question to ask ourselves whether it is worth it to optimize our pages for such search engines. The moral of the story is not to trust every search engine that has entered the advertising world without first experimenting and finding out its reliability. The idea is to assure that by enjoying a good ranking on a search engine, you are also getting good amount of visitors that you had hoped for after advertising.

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