Web Design Principles to Convert Visitors Into Customers: Part III

Right structuring of the site and Navigation Path

The last blog concentrated on the important interplay of graphics and text in the designing of a good website. But that's not all to good web designing. There are many such small, but significant areas, making changes in which can enhance the visibility of your website. Today, we will talk about site and navigation structures and how they play a very important role in website designing.

The structure of your site should not divert the visitors' attention in too many directions. It should lead the visitors to their desired destination. Imagine a story that has too many loose ends. What happens in such a scenario is that after some time people lose interest in the story as they cannot figure out the goal or crux of the story. Similarly, if the site structure is losely designed or is very complicated, the visitors will leave your site as quickly as they entered it.

The structure of your site should follow simple and logical steps that take the visitors to different connected sections in a very organized and easy manner.

The home page should be the starting point giving the visitors some basic information about your products or services. It should lead to the page that gives a detailed description of your products or services and explains the benefits of those products or services to the visitors.

This detailed information page should lead to a contact us or shopping cart page allowing the visitors to buy your products or services online or contact you for more information.

Just like the site structure, navigation structure of the site is also a very important aspect of good web designing that is neglected by many webmasters. In fact, good navigation structure can really make your business flourish online. The only thing you need to keep in mind is to make the navigation simple and easy to use.

Long pages may cause problem for the visitors, so it is advisable to put a menu at the bottom of the page so that the users don't have to scroll each time to reach the top of the menu.

Applying these really simple and cool strategies will definitely help convert the visitors to your site into customers. At least try them to see the difference.

Keep checking this space. There's still more to come in the next part of this web principles' series.

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