Doorway Pages: Are They Really Worth It?

Imagine watching the trailer of a movie. It is very appealing and shows all the stuff that a hit movie is made of. But when you actually watch the movie, sometimes the story turns out to be quite different from what you saw in the trailer. Doorway pages may be considered somewhat similar to a movie trailer. The only difference in this comparison is that a trailor is meant for the public, and a doorway page is meant for a search engine and its spiders. It can be defined as any HTML page that is designed specifically to attract search engines to get higher rankings. These pages are invisible to the visitors and are meant for the vigilant eyes of the search engines only.

The question that arises now is whether these pages are worth the effort and time spent on creating them. Well, the answer is both yes and no. If, we look at the positive side of these pages' construction, we will realize that the whole concept of SEO is revolving around higher rankings and more traffic. There is no harm in optimizing your pages with rich content and arranging them in such a way that they are liked by search engines.

But if we turn to the horrible side of this story, creating doorway pages deliberately or accidently by filling it up with keywords, sentences and paragraphs that have nothing to do with the website just for the purpose of higher rankings is absolutely wrong. And sadly, many of the web sites that rank well today are banking upon the creation of such doorway pages that are full of useless jargon, keywords, phrases, meta tags etc. that have nothing to do with the websites' purpose, services , and products.

The important thing to understand here is that if you have a site with more than one pages, having efficient navigation system for easy access by the visitors, a naturally content rich site, good meta tags, an impressively written copy, and well placed keywords, you have already created ethical doorway pages for your site without wracking your brains for the creation of artificial, over attractive, and unreal doorway pages to trick search engines. Concentrate more on the meta tags and quality content in the body of all the pages in your site, and find your site reaching the pinnacle of high rankings.

Though webmasters still create doorway pages, remember the success from such pages is short lived and also you may be banned forever by the angry search engines, if they find out about your dirty 'doorway' into higher rankings.

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