Spamming: A Degrading SEO Practice

The Web defines spamming as any search engine ranking technique which degrades the quality of results produced by the search engines. It is also called spamdexing, and could also mean sending unsolicited bulk email to people. In the eyes of the search engines, it is an offense for indulging in which the web sites can be penalized or even banned. You may be wondering if spamming is not right, why people spam sites? One major reason is more traffic. But there are other factors too like, high search engine rankings, more profit in less time, ignorance on the part of site owners, etc.

The different ways in which search engine spamming is done are:

1. Using invisible text, or hidden text and links
2. Using the same title tag repeatedly
3. Using doorway pages
4. Using irrelevant content and keywords/phrases
5. Creating pages with duplicate content
6. Cloaking

Now next time you get allured to spam your site with all sorts of dirty tricks, think twice because spamming can lead to very serious consequences. If you are lucky, then spam may be ignored. But, otherwise the search engines hate and dislike spamming like police hates robbers, and if found spamming, your site may be banned or removed from the search engines. Infact, your competitors may report spam to search engines and put an end to your just begun business.

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