The Art of Successful SEM Copywriting

Writing on the web specifically for the purpose of service engine marketing is also an art that requires careful and serious introspection like any other marketing strategy. Your website should be a mirror reflection of your company, business, products,and services. Try to answer the following questions to find out whether you are on the right track or not:

Are You Targeting Your Keywords in the Copy?

If not, then start doing it right away. Ideally, your pages should have 2-3 keywords used 3-4 times in order to make your site profit generating.

Is Your copy Short, Sweet, and Crisp?

Well, short is always sweet. What you can say in two lines, why stretch it to a paragraph? There is no need to stretch your writing imagination too far as you are not writing a novel or a pulitzer prize winning book. Here you are writing for the regular, normal public who are searching for specific information. So your copy needs to be not only short, but also self containing, having all the information people want conveyed in a very straightforward, clear, concise, and simple manner.

Are You Writing for The Search Engines and the Visitors Both?

Again, if you have answered in the negative, amend this mistake. Start writing for the search engine spiders as well as the human visitors. Times have changed now and so has the copywriting techniques for better conversion rates and traffic generation on the net. Today, it has become essential to write for the search engines and humans alike if you want to make an impression on both.

Are you Putting too many Links In your Pages?

Nothing can spell more doom for your website than having too many links on a page. You are boggling the visitors' mind by providing them too many gateways to reach somewhere. Have links but only relevant and restricted use is advised. Don't create chaos for insite linking strategy by putting too many links on one page only.

Is your website All Graphics and Flash?

If yes, too bad for you. You may have satisfied your creative and imaginative juices doing that, but from online marketing point of view, you failed. All Flash sites with no text at all serve no purpose than just looking nice. But your aim of creating a website is not just beauty and looking good factor. You plan to sell something through your website. So include text on your page, especially the keywords and phrases that talk about your products and services and their benefits as this is what is likely to appear in SERPs.

SEM copywriting is an important area of web marketing and ignoring it would mean trouble for your online business prospects.

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