Off Page Optimization Wins Over On Page Optimization

However, divided people may be in their views regarding the importance of off page and on page optimization, but the truth remains that off page optimization certainly has an extra edge over on page optimization as far as search engine rankings are concerned.

Although On Page Optimization techniques like title tag, header tag, alt image tag, meta tag, bolding, italicizing, underlining, etc., do play a significant role in SEO , but not so much as off page optimization techniques. Ultimately, what counts and matters on search engine optimization is the number of sites linking to your site.

Off Page Optimization comes really handy, when we talk of page rank (PR). When a result is displayed, PR has quite an important role to play. Let’s understand this in detail. Search for any keyword on Google. Before checking out the SERPs (search engine result pages), can you guess the nature of the sites showing up for that keyword ? I’m sure most of you must have nodded your head.

Well your guess would be a site that gives you links to various sites or categories, subcategories or perhaps various other subjects depending on the choice. But when you will actually see the results, you will be surprised to see the sites appearing on the engines for that keyword.

If you try to understand the logic or reason behind this, you will realize that it is the page rank for the site that is the deciding factor! The higher the page rank of the websites linking to your site, better is the position of your site in the search engines! Have you heard of that saying that if an ordinary person starts interacting with a known and popular figure, he too starts getting attention? This is exactly what’s happening in the case of off page optimization too. Some of the goodness and high page rank of the linking site rubs on your site too.
Google takes into account the quality of the link that a site has. So a bit more of effort goes into it. As they say, in today’s world, hard work is important, but smart work indispensable!

Off page optimization takes your site leaps ahead of your contemporaries, provided if it’s done with utmost care and precision. The repartees between ON & OFF optimization will go on and on. Nevertheless, both are important in SEO . It’s just that the level of importance is different and one (in this case off page optimization) is a little more important than the other.

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