Make your visitors your potential customers

So you have finally built an amazing site, but it is not attracting traffic because customers still feel fatigued of purchasing products and availing your services. In order to mark the existence of your website, you need to become visible to them with your definite set of goals. The webmaster cum retailer who works meticulously to build trust only prospers in today’s internet marketing realm. No matter what you are selling, be critical of your site. Plan out each and every aspect of your website to avoid negligence of making mistakes and presenting an overall unorganized and not a well thought out page. While you might know the navigation of your website, but considering that even the customer would know everything will kill your existence. Remember that your website visitor did not design the page and needs a little more direction.

Some incredible ways to convert your visitors into potential customers are:

• Put your web address on all outgoing envelopes, business cards, print ads etc. to enhance your chances of being noticed by your online visitors.
• Leaving your URL address in the answering machine or voice-mail messages.
• Requesting the sites associated to your field of proficiency to add links to your site. Your endeavors will be rewarded particularly if you add a section including links to the related businesses before putting up a request for links.
• Forwarding an email newsletter on a regular basis with every week's or month's updates, sales, discounts, launches, and schedules to your subscribed visitors. The new promises can make your customers re-visit your site.
• Requesting people to bookmark your site also encourages them to visit your website over and over again.
• Online competitions and offering free give-away gifts can also attract people to your site.
• Create a survey for your site and conduct several small tests in interest of your customers. Survey as many customers as you can. Then act on the results and make the changes.
• Use your real voice while demonstrating your product/service online.
• Be earnest and provide straight facts.
• Viral Marketing also encourages links to your site. it also encourages individuals to pass on your word-of-mouth marketing message in an informal, person-to-person manner.
• Use testimonials to build credibility.
• Issue timely news releases. News Releases are not only loved by people but also by the search engines.
• Built an alternate domain that redirects the customers to the same site.
• Post ads in free online classified ads to commercialize your products or services.
• Participate in discussion forums.
• Affiliate Marketing: A system of sharing revenue between one site featuring an ad or content designed to drive traffic to another site. The affiliate site receives a fee based on the amount of traffic generated.
• Publish blogs that serves as a publicly available personal journal for an individual.
• Once your visitors become your potential customers, don’t keep them waiting. Answer to their queries immediately. Provide them their due services and ship the order ASAP.

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