Website Blunders that ensure to drive your target audience elsewhere

To sell your products/services online, your website becomes your harbinger that represents your aims, goals and standings in the web world. In order to be effective you need to carry out the presentation of your web page meticulously steered by efficient coding and manipulative use of flash, JavaScript, ASP, PHP, of Coldfusion's, .Net etc. Most of the times it happens that you tend to overlook an unorganized feature of your website unintentionally that simply leaves you perplexed that where what went wrong. In other words a small forbidden mistake can bring blunders that ensure to drive your target audience elsewhere. Don’t suck at this internet stuff re-tune your efforts after understanding the blunders that can cause havoc. To be effective in your online marketing approach the thumbnail rule is to remember that your website visitor did not design the page and needs proper direction.

• Burdening the web page with animations that need downloading of additional plugins: your curiosity to view the animation will redirect your browser to site for automatic installation of the plugin. Most of the times the downloading process kills the curiosity of the customer.
• Going out of focus in your presentation: Identify what you are best at and position yourself as an expert in that field. There is nothing wrong in being the jack of all trades but at least be focused on what you are proficient at. Don’t ever leave your visitors in a chaos thinking over what you are really good at. Visitors that become your potential customers like to deal with experts.
• Availing free hosting services: Using popular free web hosting services gives an opportunity to your host to place banners ads on your site which have nothing to do with your services. The only aim of free web hosting services is to generate revenue. This way you stand the risk of losing your visitors regardless of how professional you are. Also the customers normally don’t trust the vendor who can’t afford to spend $5 a month on their marketing efforts.
• The fourth blunder that is often committed by the webmaster is that they create an amateur looking website for selling a professional product or service. Shabby pictures, chaotic navigation, distracting color interpretation can easily direct your target audience elsewhere.
• To create an impression, the explicit use of jargon: Words speak. Your copy should be self-indulging. Often the technical words are far beyond the understanding of an average visitor. Don’t expect your visitor to always be a technical superhuman.
• Your company name serving as a caption for your web site: never ever forget that people often arrive at your site never having heard of you, but branding your organization’s name this way can easily designate you as narcissistic. Rather the leading should convey what you do and not who you are. You may give suggestions about products, and provide backgrounds and uses for different products.
• Boasting navigation labels: On the web, there is no space for perplexing navigatory labels. Clear, ordinary navigation labels attract more traffic than weird, mysterious ones.
• Emphasizing on the superiority and command of “we”: frequent use of “our,” “we” implies that you are more interested in selling your product by hook or crook and your product/service is not efficient enough. When you spend most of your time beating your own trumpets, you force your potential customer to think over what the site offers to them. Convincing them lies in the superiority and command of “you.”
• Ignoring to add the contact information: You need to provide your contact information, phone numbers, e-mail addresses, and physical address if mandatory. Clearly lay out who and where you are. Don’t completely rely on the web forms.
• An error in typeset material, careless formatting, and grammatical mistakes: Proofread your content before including it in your webpage, else the errors when noticed by the visitor will reveal your negligence. Your standing and honesty depend on the minutiae information being legible and correct.
• Complexity of forms: If you are asking for memberships, checkouts, or anything that requires information, do not use a lot of forms.
• Hiding obvious information that your visitors desrve to know.
• Irrelevant interrogation: Don’t try to pull out ever small information about your visitor. This can easily irritate him/her. But if it is the need of your site, simply explain it under your terms and conditions.