Domain name: The center of your Internet Identity

If you are running your online business with a vague domain name, probably you would be losing thousands of dollars on daily basis. Your domain name is your identity and your identity builds up your credibility. An authentic identity is likely to have more traffic because more people will return as they can remember your address. Another advantage of having a proper domain name for your site is that you can employ custom error pages to prevent your visitors from overlooking your site because of broken links and other miscellaneous errors.
Some pointers that will help you in choosing your identity on the web are:
1. Keep it short and easy to remember: Try to register the shortest name that your customers and visitors will associate with your Website. The thumb rule is, keep it under seven characters if possible excluding the suffix.
2. Choosing brand name rather then generic: A domain name that matches the brand name yield more traffic. This way all your off-line branding will pay off online as Internet users should be able to guess your domain name from your business name.
3. Trademarked names never sell: Tardemarked names never sell but they get you involved in lawsuits.
4. Register Your Domain as soon as possible: Just get out there and register before you loose the opportunity to get the name you really want
5. Choosing an extension: .com suffix is the first extension that most people try when searching for a Website. .com also shows that your business has been around for a while and that you have a well-established presence on the Web.
6. Domain names can only use letters, numbers, and dashes. The static symbols leave unfathomable possibilities for the spiders.
7. Don’t spend large amounts: There are companies that sell domain names, which has lowered the costs of buying a domain name dramatically.

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