Thursday, April 27, 2006

Hottest website promotion campaigning ideas

Things on the internet always undergo considerable changes. The way Google dances to ensure that a deserving website is listed when someone types in key terms in a search engine (Yahoo, Google etc.) has been a matter of consideration for webmasters and SEO professionals. Undoubtedly there are several sources that can work out for you but programs that are based on sound Search Engine Marketing principles are an effective way of promoting your website. Developing and implementing plans that make it easier for potential customers to find their way to your site can be made simpler by creating a user-friendly ambiance, and writing content that is significant to your target market. However, if you're planning to target specific individuals online there are certain do’s and don’ts to be followed that are currently buzzing in the market online.

Do
(1) You probably know the importance of good linking campaign and quality "inbound links". Quality inbound links generate traffic for your website and improves your search engine ranking. The number and quality of your inbound links are highly decisive in determining how your website will be ranked by the search engines.
(2) Gradually try to increase the number of backward links you have pointing to your website.
(3) Offer something of value for free on your site to webmasters in return for a link.
(4) Ask friends/family to link to you from their websites.
(5) Attract the right kind of traffic by obtaining links from within the same industry/market as your own.
(6) Write blogs.
(7) Write and distribute articles. Also submit them to article directories. Writing and submitting articles on a regular basis does a great deal for promoting your Websites.
(8) Subscribe to several newspapers as well as several news magazines to find more ideas for articles.
(9) Submit the articles to popular newsletters and newsletter directories.
(12) Add your website domain along with your contact info on all of your business cards, sales letter, adverts, documentation and e-mails.
(13) Offer the visitors to sign up to your monthly newsletter.
(14) Offer the visitors a free e-book or your documentation.
(15) Write press releases
(16) Make the best use of news groups, forums, e-catalogs and e-books, banner/exchange advertising, and co-branded relationships.
(17) Be ethical.

Do not:
(1) In whatever manner, do not get tempted to join a link building website that assures you to automate your linking requirements.
(2) Increase the number of backward links promptly.
(3) Get tempted to buy too many link text ads.
(4) Leave your site on the mercy of search engines. Do not ever think that search engines will themselves crawl your website and promote it to higher rankings.
(5) Employ hidden coding.

1 Comments:

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