Knowing why blogs rank high in search engines

Blogs have superb ranking abilities that make them a planned business communication tool. As they are often crawled and updated with news, either through new added articles or due to automated RSS Feeds they rank high in search engines. Keeping in view its potential it has been exploited by webmasters for SEO purposes. With a gradual increase in readership ratings, blogs have become a standard for Internet users. Google gives a considerable weightage to the quality of links also known as link popularity. Relatively Yahoo and MSN are less rigid and give content more weight. The links are important, though the key to success doesn’t lie in links alone. If you want traffic through search engines and blogs you must know what makes blogs rank high in search engines.

Factors why blogs rank high in search engines
(1) In a blog, your style of writing is colloquial where you discuss, negotiate, and engage in conversations. The things you say are easy to understand but your main aim is to feed the search engines database with significant keywords/key phrases. Here the keywords are relevant because most of the words are ordinary daily conversational words that we normally use. The same ordinary words form the basis of the blog, because here your aim is not to write web promotional articles. Here you talk with the target audience instead of sending formal messages.

(2) Being straight to the point adds an extra dimension to the relevancy of blog. Moreover, blogs facilitates us to be pretty informal and speak like real, living people. You will find many corporate blogs that are rhetoric and straight to the point.

(3) The page structure of every blog is standardized with the use of post's title/headline as the page's title. This standardization serves the dual purpose; html title filled with sumptuous keywords help search engines to find the best clue to what your page is about and also attracts the target audiences’ attention.

(4) Most blog posts are rather short, and they're often about one subject. One subject per post has the flexibility of integrating important keywords with keyword density in mind. If you compare a high density keyword blog to a normal corporate web site where you try to tell about all your products on one page, or very few pages, you will yourself understand the superb ranking abilities generated by blogs.

(5) The blog site's information structure is uncomplicated, which makes them easy to crawl. They have current posts and archive. That's it.


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