Search Engine Cloaking

Contemporarily every web master has some commercial goal and setting up that strategy online requires manipulations in the sites to retain there chances of staying. Though Search engine cloaking isn't as effective as it used to be but its careful interpretation can still benefit your search engine rankings. Also known as Smart Page, these cloaked pages have their own distinctiveness and stands separate from the rest of a site. Designed primarily for the search engines, a Smart Page is a very small HTML web page with a Java Script re-directs that tricks the search engines making them think that these are actually relevant pages of content. But by now the technique has stigmatized the search engine domain so much that that the search engines have become increasingly aware of the different used by the webmasters to make fool of them.
Since hundreds of thousands of sites compete for the same customers, it is not easy to maintain the goodwill. At this point Search Engines emerge as yellow pages and play an important role in getting a visitor. Webmasters are very well aware of the potential of the Search Engines and hence competition for search engine traffic is appalling. Moreover the toughness of the Search Engines makes it impossible to correspond with the fluctuations of the search engine rankings. That means one day your site could lead the SERP and the next day possibly you can be permanently out of the competition. The drastic fall indeed raises many questions and particularly pinpoint towards the unethical methods of optimizing the webpage. One specific method that comes into notice is the search engine cloaking. Though it is a smart way of increasing incoming traffic, but at the same time it also ensures temporary profit and long term tribulations for the online businesses, because such products/services don’t offer any genuine value to the search engine or web surfer. It heavily relies on the notion of making a 'fake' page profusely scattered with key words visible to the search engines to attract the attention of search engines indexing system while the real page is delivered to real human visitors. The same thing happened with the BMW’s German site. It heavily relied on javascript code that was unsearchable by Google’s spider and used text-heavy pages liberally sprinkled with key words. A picture of what a search engine spider visiting the home page of the German BMW website saw, and what a user’s browser saw were very different.
Despite of the unethical character of the Smart Pages they are used as part of a search engine optimization policy with unique optimized text.

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