Writing content for the Web that sells

Writing everything from web portal content to writing a title, link, and intranet content is altogether different from writing for print since each medium has its own requisites. Web-surfers are usually finicky so you have to take hold of their attention with graphics and straight-forward content. If you know how to "persuade" in your daily life you just need to fine-tune this proficiency while writing for the Net. By now you might have come to know that people on the internet search for quality content and new information. It is only the quality information and credible content that generates traffic and yields you more revenue. In other words, creative better interweaved in a careful way sell more.
While writing for the web the three important considerations are that more than half of the users just scan the page if the content doesn’t appeal them, reading from computer screens takes almost 25% extra time, web promotional content should have 50% of the word count of its paper equivalent including the keywords. Your writing should be cumulative of the right words with the right process to build targeted traffic and convert visitors into customers. It is the words that sell and not the flashy graphics or moving pictures. Some of the vital categories of text that help guide the user are page titles, headlines and subheads, “in-page” indexes, navigation bar links, bold text, alt text, and captions. While writing any of these try to summarize in a crisp, organic, precise way since people don’t read they just give a floating look. Most Web documents follow a specific style that is normally not used in your colloquial writing. So, in order to make the concept more descriptive, the task of the content writer becomes more binding.
Obviously, for a copy writer in wanting to put his/her "best foot forward" and make that ever-important first impression with a prospective client it is important to have someone (with English as a first language) proof the web promotional content especially when we sell ourselves as copy writers, designers, creative gurus, etc. In case of any error the web reader will either skip over it or not even bother to go through your copy.
Some of the tactics that will ensure that Web readers will find your information worth are:

1. Using inverted pyramid style ((Conclusions- Details- Background Info)
2. Careful interpretation of the information, using words and categories that make sense to the audience
3. Meaningful Sub-headings
4. Highlighting the most important points in your document using headings, lists, and typographical emphasis
5. For more credibility, link quotes from magazine reviews and other articles to the source
6. Limit the use of puns, jargons, metaphors, complicated writing and complex words
7. Bulleted and numbered lists to a great extent help the scanning eye to become analytical and can draw attention of the users to important points
8. Avoid self-referential terms that call out your supremacy.

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