Friday, March 24, 2006

How to find commanding Google AdWords

Attaining proficiency in finding out the Google Adwords will help you cross the most difficult aspect of marketing – targeting potential customers to your web site and start making sales without any delay. When your product generate a lot of clicks, this may mean you have a winning product, and when you have a winning product you can easily generate sales leads to build a relationship with your visitor. Also this can yield you large benefits. The Google Adwords allow you to identify the demand of product/service, but identifying the keywords is an art in itself.
To find commanding Google Adwords you need to:
  1. Do a wide-ranging keyword research with an analytical eye. You may use overture or wordtracker to find the best keywords that complements the selling of your product. It would be good enough to categorize the keywords and create 2 different ads based on your most targeted keywords. This will help you recognize which keyword/phrase is best suited for your campaign.
  2. Constantly preview the click through rate (CTR). It is the ratio of the number of times a person clicks on your ad based on the number of times it is viewed.
  3. Don’t over-burden your ad groups with too many keywords.
  4. Be precise with a clear headline, solid body, the features of your product/service and then your contact information. Let your each word say the story of its own.
  5. Avoid feather language in Ad copy, but yes incorporate strong action verbs that directly appeal to the five senses of the customer. By using strong verbs in your ads your visitor will certainly be stimulated to take some action.
  6. Write ads that have nice flow to them effect people in a better way.
  7. Since Google sets a specific amount to spend for each click. Don’t get overwhelmed and start with your own interest with a comparatively smaller daily amount. Keep an eagle eye on your CTR since ads displayed at the top don’t necessarily produce the highest CTR.
  8. Keep a statistical record of your ad, checking it frequently for the first few days.
  9. Continuous slicing and splicing up the ad groups help you to create a refined ad.
  10. Keep a track of ads that produce the most clicks.
Tip- SEO professionals understand your needs and help you create an effective Ad copy.

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