Website Promotion Myths

Promoting a website is a time consuming effort that involves waiting for several weeks or even months to get into high ranking directories and search engines. But promoting a website is a lot easier if you know what works and what doesn't before hand. You've submitted your site to all the major search engines and directories or perhaps, you also have paid someone to submit it for you. But there are some myths associated to website promotion that you deeply need to ponder over.

(1) Promoting website is easy, just create it, submit, sit back and relax
Many webmasters assume that a fine number of people visiting their site equalize the traffic that have the potential to make your site uniformly advantageous. Remember out of sight is always out of mind. Promoting a website calls for registering prominently at the first place and aiming for top ranking. The higher your goals, the more efforts you will put in to reach there. Aiming for anything less will lessen your chances of being found.

(2) A perception that SEO and website promotion is layman’s job and anybody can do it
Attempting to promote your site on your own can be catastrophic and sabotage your rankings. If not carried out properly, it really frustrates. The complete entire website promotion campaign is composed of several strategies that must blend together in a synchronized way in order to work accurately. Three important strategies of website promotion are
· Keyword research
· Copywriting
· SEO Marketing

You can be a good businessman online, but not necessarily an SEO specialist. Playing with these three decisive factors of any website promotion strategy won’t land you anywhere. Also, devising effective techniques for each of these is not everybody’s job. One aspect goes wrong and the whole process gets retarded.

(3) Appearances are honest
In website promotion services, looks are deceptive. What makes the site a success is the Content. Consider pushing up a site with dynamic graphics and flash without any content in it. Here you stand zero chances of selling anything. On the contrary, if you put up a site with an effective sales-pulling copy and rich content, you will secure your business. But yes, it does not mean completely overruling the visual appeal. A fine balance must be struck between visual appeal and successful copy.

(4) Submitting your URL to as many Search Engines as you can
Submitting your URL to as many Search Engines as you can is actually an inviting way to get penalized from search engines. Penalty in the form of getting blacklisted or getting banned. Here all you do is just violate the rules of search engines. Beware of the companies that allure you to blast your site to thousands of search engines.

(5) Website promotion is a quick process and capitulate immediate results
It’s true that some of the features of website promotion are comparatively quick, but the processes that help a webmaster to maintain credibility are time consuming practices. Researching, developing, testing and implementing the strategies are important tools in building trust and credibility. Traffic and results are always subjected to the quality of the website promotion program.

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