Google Link Filter:Dampening the spirits of new links

As a part of its latest algorithm, Google's dampening link filter on new incoming links has evolved as a major threat to all those site owners who buy links on other sites to rank higher in the search engines. The Google link filter is a part of the theory that incoming links are not to be given instant rcognition or acceptance in the search results by the search engines. Basically, this theory of dampening filter seems to work on the premise that although earlier incoming links were and still are considered to be a major contributer in the higher rankings and better page rank of sites, now these links will have to stay unindexed and get mature for some time before they become a factor in higher rankings and better pagerank. This dampening filter acts like a security guard at the entrypoint of a building (in this case the search engine indexing process). It scans all the new incoming links, but does not give full acceptance to the links till the time the links remain linked to a site for a given period of time. Only after the links "mature" with time, Google considers them for pagerank or link popularity.

So, all those web site owners out there who have been grinning till now thinking that new links provide immediate success and profit to them by recieving these links, need to do some rethinking. Though this theory, like the two sides of a coin, also has been thought of as just a figment of some people's fantasy, and not really existing, still it would do the websites no harm by taking the existence of this link filter seriously. If it exists, then websites need to do something in order to restrict or end its effects or implications on their sites' ranking. And if it doesnt exist, even then the websites have nothing to lose as by remaining alert to a possibility of its existence, they will be doing good to their sites by indulging in honest, relevant, and well delienated link building processes.

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