E-Mail Marketing Guidelines
Staying ethical and fighting against spam is an effective way to make your direct marketing campaign via e-mails a successful one. Conceding the fact that e-mail marketing is incredibly effective, it is high time that you turn your focus from quantity to quality. Prior to its delivery, exercising a certain dexterity and resourcefulness in responding can make it a truly interactive process for your marketing campaign. To be more precise you can ask your individual customers exactly what they want from you and you can send them personalized email catering to their queries.
To stay on the right side and to make your email-marketing campaign a successful one, the following guidelines will help you out to be dexterous in your approach.
1. If you have maintained an opt-in list, ensure that every message forwarded should be straightforward and simple so that it generates subscriptions for your own e-mail marketing efforts. By paying 25 cents to 45 cents (U.S.) per message delivered to opt-in providers you ca more easily target your potential customers.
2. If you haven’t maintained a list of email addresses for your existing customers, maintain it making it your highest priority. The most responsive customers are those who are a subscriber of a company Web site to receive an e-mail newsletter.
3. Aim to build a growing and a well-qualified database of high-value, loyal customers. Learn about your individual customers' needs and interests, and provide them with a tailored (and profitable) offering catering to their needs.
4. Do not forget to provide a confirmation message whenever someone subscribes or unsubscribe. This is a gesture of courtesy.
To validate an email address you can also use a two-part sign-up process that requires subscribers to click on a link in the confirmation e-mail. Another purpose is to confirm whether the customer really wish to receive future messages.
5. Ask for an alternate e-mail address when users subscribe. If an e-mail bounces at the primary address an alternate e-mail will surely receive the mail.
6. The more personalized your email and content is, the better are your chances of becoming popular. You will hit the jackpot if you provide the customers with a personalized subject line and salutation.
7. A high or growing unsubscribing rate probably indicates that your efforts lack somewhere and your recipients are not receiving much value from your messages.
8. Respond quickly and courteously whenever you receive a complaint from a recipient. Incorporate an e-mail marketing provider or e-mail server software to keep a track of user's database. Complaints are often quickly resolved when users are reminded where and how they opted in to the e-mail program.
9. A privacy policy on your website safeguards your interests as well as your customers.
10. Despite of selling your e-mail lists to others, collaborate with other reputable organizations belonging to your own industry to provide your customers with valuable information.
11. Be clear-cut in your approach that why are you sending the message.
12. Do not make unsubscribe option cumbersome.
13. Do not shun away from providing your identity in the ‘From’ line.
www.segnant.com
To stay on the right side and to make your email-marketing campaign a successful one, the following guidelines will help you out to be dexterous in your approach.
1. If you have maintained an opt-in list, ensure that every message forwarded should be straightforward and simple so that it generates subscriptions for your own e-mail marketing efforts. By paying 25 cents to 45 cents (U.S.) per message delivered to opt-in providers you ca more easily target your potential customers.
2. If you haven’t maintained a list of email addresses for your existing customers, maintain it making it your highest priority. The most responsive customers are those who are a subscriber of a company Web site to receive an e-mail newsletter.
3. Aim to build a growing and a well-qualified database of high-value, loyal customers. Learn about your individual customers' needs and interests, and provide them with a tailored (and profitable) offering catering to their needs.
4. Do not forget to provide a confirmation message whenever someone subscribes or unsubscribe. This is a gesture of courtesy.
To validate an email address you can also use a two-part sign-up process that requires subscribers to click on a link in the confirmation e-mail. Another purpose is to confirm whether the customer really wish to receive future messages.
5. Ask for an alternate e-mail address when users subscribe. If an e-mail bounces at the primary address an alternate e-mail will surely receive the mail.
6. The more personalized your email and content is, the better are your chances of becoming popular. You will hit the jackpot if you provide the customers with a personalized subject line and salutation.
7. A high or growing unsubscribing rate probably indicates that your efforts lack somewhere and your recipients are not receiving much value from your messages.
8. Respond quickly and courteously whenever you receive a complaint from a recipient. Incorporate an e-mail marketing provider or e-mail server software to keep a track of user's database. Complaints are often quickly resolved when users are reminded where and how they opted in to the e-mail program.
9. A privacy policy on your website safeguards your interests as well as your customers.
10. Despite of selling your e-mail lists to others, collaborate with other reputable organizations belonging to your own industry to provide your customers with valuable information.
11. Be clear-cut in your approach that why are you sending the message.
12. Do not make unsubscribe option cumbersome.
13. Do not shun away from providing your identity in the ‘From’ line.
www.segnant.com
posted by Natali @ 5:02 AM
1 comments
1 Comments:
THE WEB FASTERS is a online marketing company. We deal with every expect minutely, so there will be no room for flaws.Email marketing is directly sending a commercial message to the customers by email.
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