How Accessible is your site?

User Friendly Site: The Secret behind Successful Online Business

There are innumerable websites out there that have a great presence online, but very poor accessibility and usability.You must keep in mind that a website's prime motive and purpose is to provide information to the visitors and not just look gaudy or flashy and confuse the visitors with features and buttons that they are not comfortable with. It is a simple fact that if the visitors find a particular site too difficult to navigate, they leave it as soon as they entered it. Take the example of a supermarket. If things are not arranged ina simple and organised manner, customers don't stick to it for a very long time. Here in lies the value of usability, accessibility and functionality of a website. It has to be user friendly fulfilling the desires or demands of the people in a simple, direct, and efficient manner. People develop certain liking or conditioning to where things are placed in a particular area. For example, we all expect the drawing room to be the first room as we enter someone's house. If we don't find the drawing room as we enter, it would be diffcult for us to find out and navigate to the right place. Similarly, if site features are not on certain pages that the visitors expect them to be,they might not be understood or make sense to them. It is important, therefore,to put feature in places that the visitors are familiar with. Another important aspect of accessibility is your credibility. You have to foster trust and confidence in your audience by providing information about you company, and contact details. This makes the visitors take a sigh of relief as they feel comfortable that you do have a valid and real company operating somewhere. This also serves the purpose of making the contact procedure easier for the visitors.