Friday, June 09, 2006

All About Authority Websites

What is an Authority Website? Just like we have an eye specialist who is an authority in eye related ailments, cures, and prescriptions,or a specialist in any other field, similarly an authority website is a large authority full of resources on a specific topic. It is a website that commands a lot of respect in its niche area of expertise. For example, a website like SearchEngineWatch.com is an authority website on every imaginable topic or news on search engines. People go to it for any kind of information or to remain updated about search engine industry and they trust as well as respect the site for the valuable information that it provides to users.

Now it is possible to attain higher rankings and better results by creating an authority website of your own that caters and whets the hunger starved users in that particular field for which you have created your authority website. Things that you need to keep in mind while creating an authority website are:

Don't try to be a jack of all trades and master of none. Brainstorm and think of a niche that you will target. Your niche must be very specific and as narrow as possible. The more specific your niche, the better are the chances of your getting lesser competition and increased rankings for the keyword you are targeting for.

Another important factor is writing fresh content and regularly updating your content as you are now an authority on a particular topic and people are looking forward to you and expecting relevant and updated content regularly. It really helps if you syndicate content from othe websites that are also authorities in their niches. This you can easily do by finding RSS feeds on many topics on websites. Not only this, writing articles and blogs for your site will also help you tremendously in improving your website's ranking and reach.

Forum building is an amazing method of building your website, simply because forums supply with you fresh content as well as good number of visitors that come back time and again to discuss the industry related topics. No doubt, starting a forum may give you sleepless nights initially, but once it gets going and running smoothly, you will get fresh content without making any efforts on your part.

Having your own link directory will also facilitate your
web building process. This will serve a dual purpose:

1. Firstly, it will help build your backlinks from other websites by requiring reciprocal links during submission time.

2. Secondly, the number of pages of your website will increase as each business will in most probability submit a description along with the link. Now this description will most likely have keywords related to your website. This translates into instant generation of pages with keywords of your choice and interest.

Though building an authority website is a lot of work once and for all, but the benefits that you can reap from it are manifold and long lasting. You not only get seen or become visible on the search engines quite prominently, but also get the opportunity to see, advertise or promote your products and services.

http://www.segnant.com/

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