Obtaining An SEO Proposal: Explaining The Methodology (Part III)

Last two blogs ( part I and part II ) were concerned about SEO proposals and the strategies involved in SEO that need to be spelled out in the proposal, in this blog, we will talk about the SEO methodology that needs to be mentioned in the proposal for better comprehension by the client and impressive presentation by you.
Generally clients want to know your firm's approach and methodology towards the execution of SEO services before they sign you up for a contract. It is always better to mention how the work will be executed in your proposal so that there are no questions or doubts left in the mind of the clients regarding your approach towards the project. Your proposal should mention clearly the methodology that you will be applying while doing SEO for the client.

Page Optimization- Do mention the techniques and strategies that you will employ for optimizing the pages, including both on-page and off-page optimization. Clients want to know whether you have actually done your homework in mentioning examples very specific to their website and are capable of providing service customized to the client needs.

Code Changes-Also it is important to spell out in the proposal the way of making changes in the code-whether it will be done by the SEO firm itself or it will be comunicated to the programmers of the company for which the proposal is being made.

Complicated SEO Hurdles-Your proposal must address all the complex issues involved in SEO implementation like handling Flash,dynamic urls, frames, e-commerce or other large sites with thousands of pages. It will be great if you also mention case studies of successful implementation of such complex sites in the past also. And clients find it quite impressive to know that you have a hold over your work and can easily handle coplex sites.

Submissison of optimized sites- Optimization is all about having a good ranking on the search engines, so it becomes all the more important to talk about the submission process of the optimized sites to the search engines in detail in your proposal. Also mention in the proposal the fees involved in submitting the sites to different search engines.

Tracking of Results-It is very essential that you mention in the proposal the methods for tracking the results and reporting them to the clients. There is no harm in requesting a sample report to find out whether report customization is an option or not.

Assumptions on the part of the SEO firm- You as an SEO service provider must also be having certain assumptions and expectations from the clients. Spell them out clearly so that the clients know what kind of cooperation, information, and resources you require from them.

More coming in the next blog regarding SEO proposals.

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