Using Writing As A Marketing Tool

Ever heard of that saying, "Pen is mightier than the sword". Whoever said it could not have been more correct or apt while saying it.And when it comes to web marketing, it is one of the most apt sayings. Writing articles online can turn your website into a gold mine, if you do it the right way and with the right ingredients in it. Usually webmasters prefer buying links or requesting other webmasters to link with them whereas they can very easily, without spending any money, boost their link popularity by just writing articles.

What it requires in terms of investment is only some quality time for writing the articles. The more webmasters that archive your articles, better page rank you receive. And that further leads to improving the ranking of your site in the search engines. So, did you see how by simply writing something informative and relevant to your site you can get high rankings and increase your page rank. Not only this, you save a lot of money that you would have otherwise spent in advertising. That's exactly what happens when you advertise in an ezine and on the other hand you have an article of your own for which you didn't pay a single penny.

The added advantage is the free publicity that you get for your business as writing informative and good articles that help people solve their problems or gives them extra knowledge or may be also help them make profit is something that they would love to invest their time andenergy in.

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