Obtaining An SEO Proposal: The Cost Involved (Part IV)

Till now, in the earlier blogs, we concentrated on the methods, strategies, techniques to be mentioned and put in the SEO proposal. In this blog ,we will discuss about the importance of mentioning the total cost involved in seo implementation as well as the individual break down of prices and costs for each phase of the seo project.

To present or not to present the pricing in the proposal

One rule of the thumb is to provide the price details of the project if the project is small, easy to handle, and can be easily explained. Here you can provide the individual break down of the different phases of the seo work that will be taken care of by you along with the man hours required for each phase. But if the project at hand is large and complex, then it is better not to confuse the client by mentioning it in the proposal.In that case, the most advisable course of action would be to present it during vendor pitch, or face to face presentation where you can comfortably explain each and every part in detail.

Also ensure that your proposal is customized and relevant to the client's website. It is highly essential that your proposal is built upon your initialinterview and discussion with the client where you make a note of the client's needs,requirements, and expectations. As a proposal giver,it becomes quite obvious that you study and go through the client's exiting site and finding out the current position of the client's site in the search engines. This will act as food for giving examples as well as reasons for implementing some particular SEO strategies for the site concerned. And this will also build yur reputation and impression in the eyes of the client as highly professional and thorough in your anaysis and study of the website concerned.

So in nutshell complete understanding of the implementation steps involved, the time required for implementation, and the total cost involved in implementation are some of the essential aspects to cover in your proposal if you expect or hope to satisfy the client and fetch the project.