Press Release: Another market exposure that drives traffic

A powerful press release of newsworthy information is the most cost-effective marketing tool that not only brings credibility but also drive targeted web site traffic. If properly optimized it adds significant profits to a new product/services you have started to commercialize via internet marketing. In general terms also Press Release is the most advantageous way to promote any business, particularly when a business runs short of enough economy. Because it has the potential to get picked up on various sites and channels, it increases the traffic to a site and provide enhanced rankings overall. It also increases the chances of additional press and may even create hundreds of back links for your site. Publishing a Press Release in several News Search Engines attracts links from high-ranking web sites, as News Channels tend to be highly ranked sites. In addition, press releases will also be preferred by other sites that have the similar subject-matter that means more links pointing to your site.
The relevance of Press Release is that since it is updated with fresh, new releases; the target audience finds it easy to access the relevant release. Even the editors always look out for some fresh content. A properly optimized keyword rich press release can earn you the editor’s attention. The powerful keywords drive traffic to your site and helps building/retaining market exposure for the services/products offered by you. As mentioned above optimized press release also calls for the attention of the target audience and effective press release target new ones and help to build your brand equity. Submitting the links to PR Web pointing towards the website increases its PR automatically. The rise in PR, the higher the site will be ranked in the search engines generating more traffic for the website. Regular press releases distribution about the website on the net increases the perception of a Search Engine that the web site is proficient in its place.
For substantial SERP, the keyphrase should be a part of
· the "subject" heading
· uniform distribution in the body
· should be included in the first 25 words, and again at the very end of the Press Release.

To draft Press Release
· Solid beginning with an effective expression of the impression
· Repetitive name of the product
· Drafted with the interface of Journalists/Media agencies
· Targeting audience
· Practical approach
· Use of active voice
· Avoid usage of exaggerated expressions and jargons
· No exclamations, Please
· Company’s permission and detailed information

How changing one single On Page optimization factor boost your rankings

In the chase of increased search engine ranking and gain a competitive advantage, it has become very important to implement and execute well designed search engine optimization strategies. However, there is as such no easy method to get a good ranking, but optimization makes it far more probable for a site to get ranked far higher than they would be without any optimization. Many Websites fail because they are designed inadequately and get a listing in late hundreds or thousands.
The On Page SEO tactics are in observance with current Search Engine methods of ranking. The Search Engines have spiders that crawl into the website and figure out what your pages are about. Search Engines analyze more than 100 On-Page Factors when analyzing a web page. For achieving the best ranking possible, you will want to have all your pages optimized. Over optimized pages runs the risk of being considered as spam. For a lay man, On-Page optimization means an effort to feed the engine with the things that help a website to get indexed in a search engine with a good ranking for specific keyword/phrase/s that is being targeted.
On-Page Search Engine Optimization Factors include

• Proper selection of keyword
• Proper embedment of Meta-tags
• In depth analysis of the Page Title. Combining Keywords to cut down on the total number of words in the title strengthens the individuality of each keyword
• Placement of most important keyword in header tags
• Uniform distribution of keywords throughout the Keyword Density
• Image tags
• Bolding, italicizing or underlining some of the keywords, 1 time each
• On-Page Link Analysis
• HTML Validation
• Directory Listings
• Link Structure

http://www.segnant.com/

Did Google cache your homepage and your other pages are still waiting to get indexed?

Googlebot is a smart spider that revisits the site depending upon how quickly the content changes. If it finds the same old stuff, it ignores the site and revisits it after one month. Everytime on visiting if it comes across the new stuff, its visits become frequent, probably several times a day. In other words if the content on the pages not getting spidered has not changed, then the duration between spiders get greater. Googlebot according to the specified softwares decides which of your pages will be indexed in Google index and which won’t.
Coming to the main issue, did Google cache your homepage and the remaining pages are still waiting to get indexed? The root cause probably could be the change in the algorithm of Google. Google updates and changes a lot of things and of lately is often taking the snapshot of older cached pages.
But for that it should be ensured that your site does not contain any technical error and has a clear hierarchy of text-based links. And a proper execution of HTML Codes and no broken links, please! Moreover every page should have an access from at least one static link. In case of a huge site, site-maps should break the confusion. Well described information-rich content is certainly an added advantage. Descriptive and accurate TITLE and ALT tags makes the accessibility more vivid. A “?” character in URL is a threatening element because most of the search engines normally ignore to take the snapshot of the dynamic pages. And obviously you won’t ever prefer to cut down the parameters of being getting indexed!

http://www.segnant.com/

EMARKETING STRATEGY

Emarketing strategy helps the companies to build a solid customer acquisition. The strategy involves a thorough identification of the best target market segments and developing the right online marketing programs to attract and retain profitable customers. These days the direct marketers are trying to sell their products or services like hot pancakes in business-to-business marketing. For this they are in a regular pursuit of developing new techniques, setting up new tools, and emphasizing the sales and marketing variety. In email marketing to extend your influence beyond your current reach with insightful impact, email etiquette is must as it is amongst the most powerful elements for keeping in touch with customers and prospects.
To follow the emarketing strategy, first of all it would be advisable to analyze the purpose of the site. A legitimate business site is often confused with a communication site. The difference between the two lies in their relevance. A widely distributed sales team should be marketed differently than an internet-only business. But it is important for both evaluate the changeable needs of its distributor community, and tailor the content accordingly. Most of the times a valid business email is often confused with spam by the search engine spiders.
Undoubtedly, we all put a lot of effort to make our internet business success. In the hopes after spending hundreds of dollars in opt-in email, the webmasters most of the times forget sending emails daily and sometimes an additional sales letter can set off a wave of cancellations, declaring your emails as spam or unauthorized.
It should not be ignored that e-marketing when promoted alone, does not show emphatic result. It comes out to be more successful when incorporated with other marketing channels such as telemarketing, direct-mail, personal selling, advertising, publicity, sales promotion, and other promotional techniques that maintain the whole selling-buying process starting from its prelim stage of pre-sale to sale to post-sale.