Spamming: A Degrading SEO Practice

The Web defines spamming as any search engine ranking technique which degrades the quality of results produced by the search engines. It is also called spamdexing, and could also mean sending unsolicited bulk email to people. In the eyes of the search engines, it is an offense for indulging in which the web sites can be penalized or even banned. You may be wondering if spamming is not right, why people spam sites? One major reason is more traffic. But there are other factors too like, high search engine rankings, more profit in less time, ignorance on the part of site owners, etc.

The different ways in which search engine spamming is done are:

1. Using invisible text, or hidden text and links
2. Using the same title tag repeatedly
3. Using doorway pages
4. Using irrelevant content and keywords/phrases
5. Creating pages with duplicate content
6. Cloaking

Now next time you get allured to spam your site with all sorts of dirty tricks, think twice because spamming can lead to very serious consequences. If you are lucky, then spam may be ignored. But, otherwise the search engines hate and dislike spamming like police hates robbers, and if found spamming, your site may be banned or removed from the search engines. Infact, your competitors may report spam to search engines and put an end to your just begun business.

http://www.segnant.com/

Forums For Better Generation of targeted Traffic:Part I

Though the word traffic may have negative connotations otherwise, but when used in connection with internet, it really is a very strong, positive and effective word. A forum, on the other hand, is a kind of an open platform where people from similar fields interact and discuss without fear or insecurity regarding a particular topic. Forums can be very powerful wheels of peddling and activating a fully operating discussion. Let's discuss some of the features and benefits of forums.

A forum allows your permanent visitors to talk to each other and to you. You do a great service by providing the people a place of comunication in the form of a forum. Not only this, it keeps one posted and well informed about the thoughts of your website visitors on a daily basis. It spells prosperity for a company as people get a chance to interact, discuss and share their views, knowledge and thoughts about a particular product, or service. Not only this, you can also increase your search engine rankings with the help of a forum. When people with similar ideas or thoughts start discussing about a particular product or service, they are united together in a common thread and they will be relating one way or the other to your keywords also.

Keep posted! There is more coming on forums in the next blog.

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Using Writing As A Marketing Tool for Website Promotion

To scale up the website promotion effective play of words forms the framework of marketing success. It is the panorama created by the words and not the graphics that significantly reinforce the sales message to be displayed by the web site. I am not saying that graphics don’t set the stage, but it is the use of productive words that speak to the desires and wants of the customers. This art of salesmanship in print when used, scrupulously and ingeniously becomes one of the best promotional methods online. Surely, even a single thought of promoting a website via writing can give a daunting feeling or goose bumps to a webmaster because it can either mar the promotion of his/her site or would lead in the fraternity of the search engines. Undoubtedly a webmaster would know the art of persuasion to promote his/her website, but online it’s only the creative writing that will get him the USP (Unique Selling Proposition).
This cyber-world is totally different and an article can only explain the larger ambience of competition, trends, statistics, etc, which correspondingly affects the marketing of a website throughout the process. Customer irresolution, his cynicism, indifference, or confusion are among the top sales killers in the business world of website promotion or should I say demotion!!!!! The rationality and power of writing sales-pulling website should be comprehensively communicated with the incredible power of words, the words that really sell.

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Web Writing is Different from Writing in Print

It is very much true that web writing is completely different from writing in print. Both are differnet mediums of expression and require understading them fully in order to write for them. If you are looking at writing for the web as a job option, you need to drill in your mind that web writing is not like writing for print. Be open to learn totally different rules from print writing in web writing.

The most important thing to learn is that search engines are looking for substantial amount of good and relevant content in the sites. In web writing, the saying, "more the merrier" applies which is not the case in print writing. For good rankings on search engines, you need to write a lot of content in your web pages.

The most important thing to remember in web writing is that your audience in this writing is the search engines. It is them who will first scan and crawl your web pages before the actual flesh and blood audience gets to read it. So all your concentration while writing for the web should be on the search engines.
What is it that these search engines like and hate, you need to find out. One thing for sure that they like and dislike is keyword rich, fresh, updated,and refreshed web pages and over optimization of web pages respectively. So keep these two factors in mind while writing for the web.

Also keep in mind the correct way of writing the title tags and meta tag description that can make all the difference to your online presence. Not only this but a proper linking strategy of your site can also help a lot in effective online copy of your content.

Keyword research is another important aspect of writing for online audience. Everything in web writing depends upon the choice of appropriate keywords that match the website's purpose and intention.

So when you write for the web, you are basicaly writing for those people who will be visiting your site as well as the search engines that will be indexing your site based on the relevance of your content.

http://www.segnant.com/