How to Create Links

If you have good, relevant keywords and a well organized and researched link strategy with you, link optimization process is not difficult to begin and make successful.

The first step in buliding links is to search for those words that are different from the keywords already selected for optimization. These are search words that explain and describe the markets, products, or services related to but not in competiton with your website's selected keywords.

The Link Optimizer then automatically puts these words in the search engines to find the resulting websites which are then sorted and stored in a relational database. You can search for innumerable websites through this process.

In order to have inbound links, you will need the permission of the link candidate's website manager through an e-mail requesting to consider linking to your website. It is an important step in link buliding as it acts as a security check for the client who might have to suffer abuse on the hands of those interested link partners who misunderstand "opt-in" request as spam.

If the link candidate gives you permission, you can send your url to that candidate so that he/she may check your website to further see the relevancy of linking to your site. And after the partner's acceptance and willingness to link to your website, another check is made where you check the link candidate's website and description to ascertain its relevancy and consistency with your linking goals.

If all goes well, specific instructions covering your link text, anchor text, and link description are sent and the final step validates whether the link partner has properly posted your link and a reciprocal link to the link partner is posted on your site.

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