Cloaking: Part II

In the previous blog, we talked about cloaking and what it means. Though on the whole not a very good practice, the webmasters who do favor cloaking give the following reasons for using it:

They feel that with the help of cloaking different web pages can be tailored and customized according to different search engine spiders and thus can contribute in scoring top positions in more than one search engines as different search engines use different algorithms and a single web page cannot impress or fall in favor of all search engines and their different algorithms.

They also feel that with cloaking a site will be free from the restrictions of having search engine friendly design and layout. This will help in better indexing of all those sites that have a great layout and content still they cannot be indexed by search engines properly.

One of the major reasons given by proponents of cloaking is that it helps hide the HTML code from others, especially your competitors. When your site achieves a high ranking, generally the competitors study and analyze the top ranked web pages and their HTML code. So to avoid that and secure the site's main strategies for achieving high rankings, cloaking is used.

But every coin has the other side also that tells a different story. So does cloaking. In the next blog, we will discuss about the disadvantages and dangers of using cloaking.

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