Essentials of Keyword Marketing

The three essential components of keyword marketing are:

Keyword Density- It is the ratio of the count of times a keyword/keyword phrase comes on the page in comparison to the total number of words on the page. It is generally agreed that the keyword density should be in between 1-20% in order to get high rankings in the search engines.

Keyword Prominence- This refers to the use of keywords early on in the page as search engines give more importance to the words that appear on the top or early in the page. In other words, the title, heading, sub heading, description in the beginning, all count as prominent words. But this is not all. You have to keep using the keywords in a properly spaced and relevant manner throughout the website.

Keyword Proximity- Though not a major one, but keyword proximity does play an important role in keyword marketing . By placing your keywords close together in phrases, you get better points in Google. In other words, the words making up the phrase being physically close together within the text is what keyword proximity is all about.

All the three play an important role in your keyword marketing campaign. If you miss out any one of these, you may not be able to achieve high rankings in the search engines and all your efforts that went into researching for the right keywords may go waste.

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