Want To Have Higher Visibility on Google?

Try Google AdWords Program

Well we all want our website to reach the top positions on Google. And it is not impossible or unthinkable too. You can very well achieve this by using Google's AdWords policy. It is something similar to the bidding model of Overture. But the strong point of Google Adwords is that it does not affect its normal search results that have nothing to do with bidding.

How Does Google Adwords Program work?

When you go to Google and search for any product or service, the screen that you get comprises of not only the search results, but also some boxes on the right side of the screen. This is Google AdWords program. It works when you identify your keywords and prospective customers and then go to Google for creating advertisements for every keyword selected by you. Then you specify a limit as to how much you are willing to spend on the keyword(s) selected. Now everytime a searcher types your keyword in Google search box, your advert will be displayed on the right side of the search results page (SERP).

How are the adverts charged?

The charges depend upon the position of the adverts in the search result page. And position of the adverts further depends upon the number of users clicking on your advert over a period of time. At present the rates are $15, $12, and $10 (per thousand adverts shown) for positions 1, 2, and 3 respectively. In case, your advert is positioned 4 or beyond, the rate is $8 per thousand.

Difference Between Overture and Google AdWords Program

As it happens with cost-per-click pricing, you will make payment only when a visitor clicks on your advert, no matter how many times it is shown on the search result page. Though, like Overture, the minimum payment is 5 cents. The difference lies in Google's policy of keeping the gap between your bid and that of the nearest competitors to not more than 1 cent for higher exposure. What happens as a result of this policy is that you set the same maximum cost-per-click (CPC) for all your keywords and Adwords discounter will charge you the lowest cost-per-click that is important to retain your position for each keyword.

The bottomline is that no matter whichever search engine you decide to advertise on, you must select targeted keywords in order to get quality traffic and get return on investment by turning visitors into clients.

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