Friday, March 31, 2006

Mistakes that most ebook authors make

The opportunities are abundant and vast for anyone who wants to become an online best-selling ebook author. The online best-selling ebook author with a capitalist impulse possesses the capability of making anywhere from a few hundred to tens of thousands of dollars per month by selling their ebooks online. But there are some authors who even possessing the same talent fail to hit the bull’s eye by committing some generic mistakes.

Mistakes that most ebook authors make are:

(1) They don’t write with a specific audience in mind
It is the thumbnail rule of the web is that whatever is written is written for the targeted audience with specific interests. The same applies while writing an ebook. Even the ebook authors need to clearly define, identify and visualize who they are selling their ebook to.

(2) Ebook authors usually overlook the importance of automating their business activities
Selling free online ebooks is highly cost-effective but it is not a big business where every downloading makes hundreds of dollars per sale. So it is important to automate everything be it your credit card processing, ebook delivery, technical support etc.

(3) Monotonous title
If you want to succeed in your ebook marketing, writing a strong and catchy title is one of the requisite. The title should grab the attention of your intended target audience instantaneously. The more appealing the title, the more your ebook is downloaded. Avoid using jargon. The language should be colloquial that convey the benefit as well as words that your audience is acquainted with.

(4) Ebook authors convey a lot of information but don’t make it comprehensive.
It is not rationale to provide the information without being specific and leaving rest to the audience to understand it on their own. If you are providing some concrete information try to show the audience the underlying principles and the benefits.

(5) Professionally down to business
If the marketing of your ebook simply happened on its own, it would make your life far easier and trouble-free. But unfortunately it is not like this. You ought to contact other Website owners and persuade them to be your affiliates. Don’t consider it to be a one-time action. This has to be done repeatedly if you want that your efforts should bear fruits.

(6) Fail to follow the boom
Most of the ebook authors become reluctant to differentiate their competition with their rivals. They in the air of being different choose such topics that don’t yield them any profit. Bt this should not be the attitude, even if there are a hundred other publications out there on same general subject, a wise ebook author should choose their angle as every topic has a very specific motive that sets it apart from the competition, and is aimed at a clearly identified target audience

(7) Ebook authors generally don’t write the words that sell
Most of the ebook authors deliver the information that is readily available anywhere and people are already aware of. This makes the people apathetic. Try to do a competitive analysis on the information that will immediately arouse the interest of the audience. Take out your quality time and examine whether your competitors are getting benefited in the same subject area.

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