Be analytical about your Search Engine Specialist
With the matter of time many SEOs specialist have emerged in the internet market offering you their quality services for directly dealing with the need of your website – to generate sales lead. And now when Search Engines have become the primary way for searching the relevant web sites, it has become of utmost importance that the websites should be optimized according to their standards. Web designers often don’t involve the discernment of SEO Specialists while designing their websites. They usually carry out their job and hand over the complete site to an SEO Specialist to make the site search-engine friendly.
When looked deeply that form the basic pattern that Search Engines usually follow, it has become apparent that a keyword targeted site with a good rank is the cumulative outcome of several optimizing methods that makes a search engine thinks that a particular site is "good" for a match for a specific keyword. Search engine optimization specialists who believe in optimizing a website for the sake of increasing its keyword density by stuffing them inside HTML tags can’t ever know the strategy that works well for the success in Search Engines. This ignorance on the part of SEO Specialists calls for skepticism at your end. If you want to get your site optimized ethically you need to look out for the people who can write for the search engines, analyze site statistics, maintain web metrics, have a thorough know-how of spider-friendly HTML codes, and should substantial experience with SEO techniques.
The following points will help you to decide what all you need to look out for in a Search Engine Specialist.
(1) A thorough knowledge of Search Engine and a Directory and the aspects that differentiates the two: An experienced search engine optimization specialist will always keep the two types of web sites separate in their promotion strategies for being listed well in search engines and in directories. SEO is all about upgrading a website including the content, keyword stuffing, link building, HTML Codes, Meta Tags, graphics to enhance its chances of appearing at the top of search engine results for selected keywords and key phrases, whereas Directory Submission calls for selecting a relevant category for a web site and writing descriptions that precisely explain the content of the site or a web page without keyword stuffing. An experienced SEO Specialist will often refer to directories like Yahoo!, LookSmart, Open Directory, etc.
(2) Keyword Research: The keyword analysis and their subsequent search yield the highest return on investment. The most general keywords incorporated from users insight are the most widely searched. An experienced SEO Specialist will spend quality time on researching keywords that your target audience is most likely to type in a search query. If the same keywords or phrases are embedded strategically in the title tags and the main body text, you will be surprised to see unprecedented traffic.
(3) Assurance: An experienced SEO Specialist will definitely ensure you a good ranking, but you should always be prepared for any kind of fluctuations in the ranking because search engines change their algorithms every now and then. What could have worked wonders for your sight might not work the next day because search engines believe in providing fresh and quality content from their “spidering” efforts and to keep the spams at bay.
(4) Originality: Your SEO Specialist won’t belong to an organization whose sole business is to generate gateway pages. The programmers there would be innovative enough to create something new every time a task has been assigned to him. Even though gateway pages get good link popularity but if caught a site stands the risk of getting penalized. A specialized SEO will incorporate all the ethical methods to make your site a success and if the search engines ever decide to ban cloaking, stealth or IP delivery, you will be safe.
When looked deeply that form the basic pattern that Search Engines usually follow, it has become apparent that a keyword targeted site with a good rank is the cumulative outcome of several optimizing methods that makes a search engine thinks that a particular site is "good" for a match for a specific keyword. Search engine optimization specialists who believe in optimizing a website for the sake of increasing its keyword density by stuffing them inside HTML tags can’t ever know the strategy that works well for the success in Search Engines. This ignorance on the part of SEO Specialists calls for skepticism at your end. If you want to get your site optimized ethically you need to look out for the people who can write for the search engines, analyze site statistics, maintain web metrics, have a thorough know-how of spider-friendly HTML codes, and should substantial experience with SEO techniques.
The following points will help you to decide what all you need to look out for in a Search Engine Specialist.
(1) A thorough knowledge of Search Engine and a Directory and the aspects that differentiates the two: An experienced search engine optimization specialist will always keep the two types of web sites separate in their promotion strategies for being listed well in search engines and in directories. SEO is all about upgrading a website including the content, keyword stuffing, link building, HTML Codes, Meta Tags, graphics to enhance its chances of appearing at the top of search engine results for selected keywords and key phrases, whereas Directory Submission calls for selecting a relevant category for a web site and writing descriptions that precisely explain the content of the site or a web page without keyword stuffing. An experienced SEO Specialist will often refer to directories like Yahoo!, LookSmart, Open Directory, etc.
(2) Keyword Research: The keyword analysis and their subsequent search yield the highest return on investment. The most general keywords incorporated from users insight are the most widely searched. An experienced SEO Specialist will spend quality time on researching keywords that your target audience is most likely to type in a search query. If the same keywords or phrases are embedded strategically in the title tags and the main body text, you will be surprised to see unprecedented traffic.
(3) Assurance: An experienced SEO Specialist will definitely ensure you a good ranking, but you should always be prepared for any kind of fluctuations in the ranking because search engines change their algorithms every now and then. What could have worked wonders for your sight might not work the next day because search engines believe in providing fresh and quality content from their “spidering” efforts and to keep the spams at bay.
(4) Originality: Your SEO Specialist won’t belong to an organization whose sole business is to generate gateway pages. The programmers there would be innovative enough to create something new every time a task has been assigned to him. Even though gateway pages get good link popularity but if caught a site stands the risk of getting penalized. A specialized SEO will incorporate all the ethical methods to make your site a success and if the search engines ever decide to ban cloaking, stealth or IP delivery, you will be safe.
posted by Natali @ 6:10 AM
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