How To Get Your Website Indexed Fast

Every web owner who has come up with a new website wants to get his/her website indexed as soon as possible. And there are some ways of doing so like:

Building natural links over a period of time and not launching a new site with lots of back links. It is a big myth that buying links from high-ranking sites can guarantee faster indexing by search engines. Your incoming links should not exceed 100 as the search engines know it pretty well that it takes time to get link popularity. The best advice is to build a strong set of natural back-links with other similar site in the period of 30-45 days when Google is deep indexing the new sites(also called Sandbox time).

It is important to get your domain name registered at least four months before launching the site. It is well known that Search engines take older urls much more seriously than the new ones.

By writing blogs and by pinging intelligently(letting blog services know that your blog has been updated),you can get your blog indexed in the search engines pretty fast. But beware of the red flags that are given by search engines if you over-ping.

Keep your bulk directory/portal sites in 200-300 page range. Divide the meta-keyword lists, group your sub-lists, and build smaller sites. It is always better to experiment with building smaller sites having more targeted niches than building huge websites and then keep waiting for months to get indexed.

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Write Your Website Content for the Visitor, Not for the Search Engine

Many webmasters still remain under the impression that the more content (keywords and phrases) they write specifically for the search engines, better will be their chances of getting higher rankings. How wrong and clouded they are in their estimation and analysis. You can't just write something for impressing the search engines alone and disregard the one most important factor in online business success-relevant content for the visitors. Get your facts clear. Writing unique, good, fresh, new, exciting, and relevant content for the web site visitors is what matters and counts. Wasting unneccessary time, energy, thinking of keywords or phrases just to attract the attention of the search engines alone won't help at all. Take it the other way round. If you have really worked hard in writing good content for your web site keeeping in mind your targeted visitors, there is no reason why people will not come and visit your site. Instead of concentrating on feeding wrong, exaggerated, or twisted information to the search engines in order to get spidered, it is much beneficial to write for your audience. You will find this is going to generate maximum web traffic automatically without your having to write seperately or specifically for the search engines. Understand what your target audience wants or is searching for in your products and services. Give them that in simple,clear, and understandable language and VOILA! You will find your site jammed with people, all clamoring for more information about your company, products, and services. When you write quality content for your audience, you are using the smartest and safest online business method. Because after all, in the end, if people don't get or like what they are reading, no matter what, they will not do business with you.

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A Cheaper Alternative to PPC Advertising: Independent Search Engine & Directory Network (ISEDN)

Now it will not be difficult for the smaller search engines and directories to make use of the PPC (pay per click) campaign that was earlier monopolized by the biggies like Google, MSN, and Yahoo alone in web marketing. They will now get together and deliver paid ad placements on a mass community scale for a minimal amount to the advertisers or website owners.

This is really good news for the advertisers as they would want to advertise through ISEDN because of the unlimited exposure they will get from all these dirctories and search engines joined together. Founded in June 2006, the ISEDN network comprises of 47 members with new members getting added at the rate of 3-5 per week.

One major advantage of ISEDN over Google or Yahoo is its low cost as it offers targeted keywords for as less as $5 a month, giving 10 exposures for your site listings across 45+ search engines and directories. Also the chances of click fraud in ISEDN are as good as nil as you pay a one time fee for your selected keyword(s). So even if your competitors or others click repeatedly on your ad, you don't pay anything extra.

How does ISEDN work?

An XML feed is provided to each member to implement within their search results or directory listings. The members can modify this feed so that the pay-for-inclusion listings are displayed matching their site's look and feel. But regardless of how the listings are displayed, the advertisers are guaranteed top 10 exposures across the entire ISEDN network. This is so because the number of times any keyword term can be bought is limited and all paid listings are rotated in the search engine result pages (SERPs) on each individual engine and directory.

Every advertising venture is looking forward to a good Return on Investment (ROI) and advertising in smaller ventures online brings better results as the competition is less, more targeted audience is there, more local opportunites are there, and you get more exposure for your money. And ISEDN has made it easier to advertise in loads of smaller directories and other programs through their own network.

ISEDN is a kind of counter to the gradual monopolization of search on the Web by engines such as Google, Yahoo! and MSN. It might in the future also contribute in other areas related to search such as search relevance and possibly the support of open source search software.

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Do You Know These Pay Per Click Terms?

Pay per Click (PPC) advertising is one of the important and popular ways of advertising on the web. These advertisements are displayed along with the highest paying bidder ads appearing in the top position. Explained below are some terms that are very much a part of PPC marketing campaign and that an internet marketer must be well versed with:

Bid-The amount of money an advertiser agrees to pay to the search engines for a click on a specific keyword.

Budget-The amount of money that is set aside by an advertiser for an advertising campaign depending upon whether he decides to have an advertising budget on a daily, weekly, or monthly basis.

Clickthrough Rate(CTR)-This is the percentage of clicks on a link that is calculated as the total number of clicks divided by the number of impressions received by an advertisement.

Conversion Rate-This refers to the percentage of people whose clicks have brought about a sale or resulted in desired action in relation to the total number of clicks on an advertisement.

Cost Per click(CPC)-The amount paid for every click through an advertiser's website.

Cost Per Thousand-The amount paid by an advertiser for every one thousand advertisement impressions, regardless of whether a consumer bought anything or not after clicking.

Delisting-When a listing is removed due to inaction or bad performance, it is called delisting.

Geotargetting-Targeting an advertisement at a specific geographical area or location is geotargetting.

Impressions-Every time a web surfer views an advertisement, it is called an impression.

Keywords-The relevant search words or phrases that are related to an advertisement are called the keywords.

Landing Page-Is the web page that a visitor comes to after clicking on an advertisement.Usually this page is optimized for a specific keyword or phrase.

Linking Text-Is the text included within a link.

Rank-This is the rank or position of a web site in the search engines or advertising results.

Return on Investment-This refers to the profits generated through marketing or advertising campaign. Every advertiser wants the money spent on the campaign to be exceeded by money earned through it.

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What's in a Blog?

Well, if you ask me this question, I will say "a lot". Something that started as a personal diary or journal on the web, has today transcended beyond just being the personal thoughts and feelings of people online. Today blogging has become highly influential in allowing millions of people to publish their ideas online and others to comment and react on the blogs already published. In fact businesses are using blogs to attract customers.

The best part about a blog is that it broadens a blogger's horizon by widening the audience and providing a personal, more direct, and interactive contact with the readers. And the same holds true for the business enterprises also. They have realized the power and wide reach of the blog and want to tap its benefits to get wider audience as well as customers for their business. With the help of a blog, the companies get a chance to interact with their clients on a regular basis.

But one thing that companies using blogs must realize and understand is that blogs are not the place to promote your products, services, or brand. It is a great platform for promoting your ideas, expressing yourself, and providing tips to the audience in order to build their trust in you keeping in mind the fact that this audience might turn into customers.

Some things to be kept in mind while launching a blogging program are:

1. Providing quality, and relevant content
2. Blogging on a regular basis
3. Writing the blog with specific audience in mind so that you cater to the unique needs, issues and demands of the audience and remain focused
4. Updating the blogs on a regular basis

Blogging can make all the difference to your business prospects if you practice it properly. So, pull up your blogging socks and start right away.

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