THE G(GOOGLE) FACTOR!

Google's novelties have always continued to restyle not only the world of search, but also the advertising marketplace and the area of publishing. Google set its standards then only when it was put on the web for the first time in 1999. With an index of just 25 million pages, and handling 10,000 search queries every day, Google search engine made a loyal following along with the growing number of Internet users. Contemporarily, Google’s outstanding coverage of web searches has over 50% share of the total search market, making it the giant of internet marketing.
But this G factor has also caused a lot of anxiety in the SEO community. Google in order to make its search results contain relevant, important sites; invests millions of dollars to create algorithms that identify the sites which tries to fool them and adjust their ranking accordingly. It has already rocked the World Wide Web by its algorithm changes such as Florida, Jagger, Gilligan and Bourbon. These minor jerks to large-scale changes drops the ranking of the websites to 30 to 40 to 50 places in the Google Search Engine results giving the webmasters a real nightmare.
With the latest algorithm update called Jagger, Google has once again outsmarted huge numbers of SEOs. Considered to be the most difficult algorithm update in the history of the Internet, Jagger implemented CSS Spam filtering to disable CSS to hide text, which was tricking Google for a long time. In the front stage when the SEOs were busy swapping links, buying cheap links, and placing links on free directories to trick Google; Google in the backstage moved towards favoring sites with more natural incoming links, as well as sites with quality content. At that time, the hundreds of thousands of websites that enjoyed strong listings and powerful ranking were sent beyond the second page of results. You might be wondering, what made it so necessary to introduce the Jagger update. Google did it with the intention to curb the concept of reciprocal links as a measure of popularity and sites produced with tattered content; to allow the addition of a greater number of spiderable file types; to allow new methods of site acquisition.
It can’t be denied that Google believes in executing the constructive ideas. By integrating Google Analytics (another platform to know about how your visitors found you and how they cooperate with your site giving you an opportunity to judge your ROI) and link popularity, Google will enjoy the monopoly of being the only major search engine to give you an insight how your site is looked upon as by the other websites and what are the reactions of your visitors towards your website. And on the optimization front niche directory submission, article submission sites, the quality of article PR and web site content will continue to rule to generate the traffic.
Google has always superseded its rivals to become the world’s most renowned search engine with the biggest database. Its PR element for the website is the cumulative outcome of popularity, traffic, quality of links, Word proximity and their amount in results.

THE NEED OF SEO

Most of the webmasters who are overconfident enough of their site and under-estimate the importance of SEO hold the notion that the majority of web traffic their sites get is generated by the major commercial search engines like Yahoo!, MSN, Google, and AskJeeves. Probably what the overconfident webmasters may claim could be true on their part. They would have certainly managed to get their website high in the search engine results pages, but the chances are very high that their sales won’t match the traffic their site might have generated. Precisely, the webmasters at times become too finicky regarding the codes, programming, etc that they often overlook the importance of selling their product or services online.
To have an effective website you must have more, and that "more" is the perfect optimization of the site, its content, product, salesmanship, etc. SEO is simply a form of marketing, which like other advertising campaigns run print ads, get links, promote public relations in the blogosphere and social networking online, competitive analysis etc. SEO in fact comes down to 4 things: a) Onpage Factors, b) Content, c) Offpage Factors, and d) Strategy. A professional SEO can make your users actually see you – and that the ones that see you really are looking for what you have to offer turning them into your permanent customers.
Proper optimization of web pages make them “search engine friendly” and can greatly increase your search engine rankings, traffic levels, and most important of all the potential earnings. Search engine optimization can produce sales, both online and offline. Its effective strategies can attract and convince the search engine users to do what all you expected from your website. Doing all this, will greatly reflect on your website’s prominent position, branding and name recognition. And I need to emphasize that the targeted visitors to a website can provide publicity, revenue, and exposure like no other form of marketing. This is the power and potential of SEO.

http://www.segnant.com/

USE OF WELL TURNED-OUT WEBSITE FILE-NAMES FOR HIGH SEARCH ENGINE RANKINGS

The file names have important implication for operating system usability, compatibility and Web site promotion, particularly if keywords appear in the filename; it helps the website in search engine rankings. Since it has become apparent that main aim of SEO is to embed targeted keyword phrases into a website to reach a high rank on a search engine results page (SERP) under those keyword phrases, targeting right keyword phrase in the file-name will emphasize the effect of the search engine ranking.
For instance once you know which your prime keywords are, it would be wise calling your webpage with name
“segnant.html”

Search engines crawls through both the text that is displayed on a page as a link, called anchor text, and the file name that it is linked to. It would be more advantageous to include targeted phrases in both. Google pays high importance to file names of the site and in return gives the site a lead in the search engine ranking. It would also be advisable to keep the optimized pages static in their approach with .html format. Indexing a dynamic page is a difficult task for the search engine spiders.
Use of hyphens or underscores to separate keywords while naming file is a good option. The filename in which a homepage that links to all of its following pages but still retain its keyword focus also gets a boost in the search engine ranking. Even though file names are only a small part of the SEO process and if only file names are optimized and not the on-page copy, the file name design will affect the incoming links, internal site structure etc.
Beware of using over board file names and domain names. Obviously you would not love to get discouraged by your visitors and not rewarded by the search engines.

DIRECTORY VS. SEARCH ENGINES

A web directory is heavily optimized with an access to a categorized listing of other websites for reading. It supports search and browsing in addition to simple lookups. For the web surfers looking out for more dependable results means a search conducted in well-known, commercially-backed search engines. On the other hand, directories also allow searches for web sites, but being listed in more directories means getting your site crawled more frequently for keywords in the search engines. Without understanding the difference between the "crawler-based results" and "human-powered results” it would be difficult to understand the pull between the two.
Submitting site to the directories involves a lot more than simply submitting a URL in search engines. Unlike the search engines, the directories use a hierarchical structure to classify their database, where the web pages before being submitted are reviewed, selected and categorized by human editors. Being listed in these human-based search engines is by far the most effective way to drive traffic to your site. The directories attract the visitors interested in the specific topic and seek for exact service or product. Here the interest of the visitors becomes the prescreened element for ranking a website on the top spot in the search engine. The chances of good ranking of a website become brighter if the directory to which it is submitted is close to the top of the keyword targeted search in the search engine. Directories normally charge a fee for submission to cover the costs of the directory expenses and guarantee a review by the editor or a webmaster for a specific period of time to retain the top spot of your web site. Open Directory offers free submission.
The search engines are an excellent choice to search or any kind of information. Their “crawler-based results” provides inclusive coverage of the web along with great relevancy. One even need not to submit a site to a search engine to find a site and place it in the catalog for searching.
To make it easier for you to decide whether directory submission yields you qualitative result or the search engine, let’s take a glance;
Directories require considerable human effort to organize and maintain it, eg. Yahoo and Librarians Index. Though it limits the peer review but it is probable that you may come across any unexpected discovery while browsing through categories. On the other hand search engines like Google, AltaVista, and AllTheWeb let automated programs, called robots, spiders, worms, etc. search and catalog web sites. The "spiders" of each search engine have their own modus operandi and during the keyword targeted search it may target the directory too. I won’t sound wrong if I say that the search engines are the giants of internet.
Still confused! The tug is getting too far. Well I may not confuse you more. It all depends on what kind of information you are looking for. If you want spontaneous result then looking in a search engine might be helpful. But if you want organized and exact information, searching in a directory could be of great help. Being in the directories lends credibility to a website in the search engines. If your site is good enough to list in the directory, it enhances the overall search engine link popularity.

PPC CLICK FRAUD

As pay per click has saturated in the search field, more and more people are trying to abuse this program to fraud competitors and get ahead. Like a bug, each day it is hogging away the profits and advertising budget. It has occupied the ads and has made them unavailable for the potential buyers. Particularly the small business entrepreneurs are the victims of the click fraud. The fraudulent accomplish this mission in a number of ways. Either they manually click on the same ad link repetitively or set up automated bots. That means, whatever the technique is used, the affected advertisers pay prime CPC rate for fraudulent traffic.
Other aspect of the same issue is that if the PPC fraud keeps on bugging the advertising programs of the search engines like this, it will ultimately to loss of advertisers and revenue. If you are also among those whose PPC campaign is getting abused by fraudsters, and your 10%, 20%--even 40% of your budget is getting depleted because of these wasted clicks, it’s the time to take measures.

• Ensure that trustworthy PPC search engines and your investment is receiving good returns.
• Avoid working with those publishers who partner with sites that offer incentives for clicks or searches.
• Keep the knowledge about your site visitor. Your effort to improve your business and save the investments won’t go empty if you will keep yourself updated, if need be on hourly basis. Your knowledge about your visitor will provide you the solid proof to data to combat click fraud and provide proof to Google that you are being defrauded. In this case the search engines become obligated to pay you the refund checks for up to 30% or even more subjected to the money wasted on the fraudulent. It makes no sense to pay for the traffic that has no intention of purchasing anything from your site.
• The search engines on their part can limit this fraud activity by cutting rate click from the traffic coming from countries where English is not the standard language.