The Power of Title Tag in SEO

Would you like to read a book without a title? How would you react to a movie that doesn't have a title? Would a titleless article excite you to read on? Think of a lesson taught in the class that doesn't have a title. Similarly every web site must have a relevant title tag to guide the search engines in determining the contents of every page on the website. Think of the recipe or preparation of a dish without knowing the name of th dish. If you want your site to be seen and visited by people when they make a keyword query by typing that keyword in the search engine, it is important to have powerful and purposeful title tags for each web page.

Length of a Title Tag

Ideally a title tag should be in between 50-80 characters including hyphens, spaces and other characters. Too long a title tag can derail you from the focus or the major service, product you want to focus on. Even the search engines don't consider indexing a very long title tag that has too much information crammed in one long sentence. If you have multiple services and products to offer, you can always mention them in the title tags of other pages of your site.

Use of Title Tags

There are many purposes for which the title tags are used, the most important and foremost being ranking of your web pages.The search engines pay most attention to the title tag while determining the contents of your site. Also it helps you target your visitors by the search engines by getting dispalyed in web search results. Even for linking to your site, website resource librarians, directory editors, and other webmasters use title tags. The title is also displayed in the browser window of the visitors at the top viewable part of the browser screen.

Benefits of a Well Written Title Tag

A good and relevant title tag acts like a well directed trailer of a movie. If the trailer is good, relevant, and exciting, the chances of people coming to see the movie will be much better. A well crafted title tag makes it much easier for the webmasters, editors, and web resource librarians to access it. But obvious, a relevant and understandable title tag also means more traffic for the site, and better conversion rate. Even for the search engines, a smartly and intelligently created title tag means greater chances of your site being ranked higher in search engines, and that again means hitting your target audience and converting them to prospective customers and buyers of your products and services.

Have you ever heard of a sound foundation on which the building is constructed? If the foundation is shaky or not solid, imagine the plight of the building then. Treat your title tag as the foundation of an impressive, powerful and attractive website and pay extra attention to it. Just imagine the end of that story the begining of which only is pathetic. So make the begining speak about the story itself. Make your title tag do the talking, so that people feel egged on to read the body of your website.

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