Don't Forget The Cs of Web Marketing

In order to have a powerful web presence and while optimizing your website, it is important to keep in mind the following "Cs" to ensure that you are not missing out anything in your web marketing campaign:

1. Control- It means to ensure that all systems to monitor current activity and to make any consequent changes are put in their right places. This will help you to measure the effects of intervention and whether you are moving in the right direction.

2. Compatibility-This means to ensure that your website is compatible with what the search engines are looking for so that your website is crawled and indexed easily and quickly and you are able to achieve high rankings in the search engines.

3. Content-This refers to the content used in the webpages of your site. The content in the website should represent the products or services sold by the company. The keywords used have to be relevant and customer specific.

4. Culture-This means targeting the webpages to the intended audience and not wasting time and energy on the whole of the world. Your website must target the right people, geographically as well as demographically.

5. Connectivity-Your website has to be connected to related websites in order to improve its ranking in the search engines.

6. Conversion-You have created a website to make profits and get return on investment. So conversion refers to targeting the right visitors so that you can convert them into customers by making your site easily navigable.

7. Cost per Click-In order to make your website visible to prospective clients and ensure visibility in lesser time, cost per click is a good option where the webmasters pay some amount to have their websites appear on search result pages (SERPS).

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