Hey Marketers Have You Planned For Holiday Marketing?

Marketers all over the globe are very well aware of the importance of holiday marketing that can bring upto 40 percent of annual revenue and more than half of annual profit. To make the most of the festive season, a savvy marketer will always keep in mind the checklist for that holiday season so that no opportunity to encash upon this time is missed out. To freshen your memories, here is a list of things that you need to plan and execute for that all very important holiday season:

Always start the holiday planning with review of last year's performance, results, outcomes, challenges,etc. This will also give you an insight into the present and future trends in the market and merchandise related industry. You should also calculate the ROI for all of your previous promotions and customer categories to know what worked and what didn't.

Clean up and update your database so that you work with the latest and most valuable customers and all your promotional campaigns are garnered towards the most recent/active and valuable customers.

Always go through the calender to see all the important dates and the time gap or interval between different festivals or major holidays. After all you would want to encash upon every occassion. Also check which occassions demand more attention and accordingly make plans, solidify your team, and keep the stock in order.

It is always good to remember your old customers during holiday season and send them at least one communication from your side, even if they are dormant now. Holiday season is a good time to remind them and apprise them of the things you have added in your store or company.

Keep in mind the unexpected always. Life is unpredictable, so is everything else. You must keep an alternative marketing plan ready in case of any changes in the weather, or some other unforseen events.

Always create a comprehensive promotion calender devoted completely to holiday season so that you can keep it updated and make adjustments accordingly. This will also help reduce the complexity involved in the promotional plans.

In the holiday season, there is generally what is called the last minute rush. Encash upon this by offering people some really cool and aggressive shopping offers as the shopping deadlines draw near.

If you want to minimize risk, optimize response, and maximize ROI, you must restrain from any testing during the holiday season.

Never forget that the next year is round the corner, so start making your New year's plan well in advance by learning and taking feedback from your present ones. This will save a lot of time and energy for the planning of the next year.

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