The Key Qusetion To ask Yourself For Successful Marketing

Do You Know Your Customer?

Well, if you don't ask yourself this question, and better still figure out the answer for it, you may be off the mark as far as online marketing is concerned. You must find out why the people are coming to your site and what are you doing for them to make their visit as comfortable and enjoyable as possible. It is very important to find out the "why" of clients coming to your site and it is very simple also. All you need to do is ask them. When the information comes from the horse's mouth, it is always genuine and true. Only your visitors can give you true feedback and insight into the benefits they get from your products/services and what they dislike about them.

You can ask them the following questions to know where you stand in the market:

Why they purchased from you?
Have they got what they wanted in the time frame promised by you?
What is that one thing that they don't like about your products/services ?
What suggestions can they make to improve your products/services?
What would they want to see added to your products and services?
Why they didn't buy a particular product?
How much they generally spend on your products/services ?
What is their age, gender, location, profession?
How would they want you to help them in the future?

It is a known fact that the more you know about your prospective clients, visitors,and buyers, the better you will be able to serve their needs. In fact this information can help you figure out or modify your Unique Selling Point (USP) for better marketing. Gathering information from your prospects is not at all cumbersome process as you have options of emailing them, or calling them up, or sending a questionnaire to fill, etc. The rule basically is to send a formal survey if the number of people are large and call them up, if they are just a handful of them. Always end your queries on a polite and curteous "Thank You" note.

You can also offer some incentive to encourage your prospects and clients to participate or repond to your queries. After all it is very important to make them feel special and show your appreciation to them for taking out time to answer your questions.

http://www.segnant.com/