How to avoid being getting dumped by Google

With Jagger update, Google introduced some relevant changes in its algorithm to curb the unfair advantages availed by non ethical webmasters. After the Florida update, it was the major overhaul of the algorithms that affected the search engine rankings. The main areas that became a concern for the programmers were:
1. Importance of incoming links
2. Importance of anchor text in incoming links
3. Content on page of incoming links
4. Keyword stuffing in anchor text
5. The maturity of the incoming links
6. Nature of sites linking to you
7. Directory links
8. Speed and volume of incoming links created
9. Value of reciprocal links
10. Impact of outbound links: links page on your website
11. Sandbox effect: age of your site, domain registration date
12. Length of your site’s content
13. Addition and regularity of fresh content update
14. Sub domains and its further domains
15. Multiple domains registered on same IP numbers
16. Replicated content
17. Over-optimization with excessive text markup
18. Explicit use of CSS

Google has always tried to display the most appropriate web pages that correspond to your search term. By now Google has almost become a giant in the internet world, and to maintain its superlative positioning they have constantly improved their algorithms of judging the relevancy of web pages. Because the process is carried out automatically, many sites simply get dumped whereas some smart webmasters modify their websites to improve their position in the search results. For me, mentioning of word Smart here doesn’t mean intellectual, it means clever and injudicious. They constantly exploit the different shortcuts and loopholes of the software algorithm to make their site pleasing. The sites that are usually dumped are the high commercial websites that rely profoundly on search engine optimization technique.
Google ranks the web pages according to their significance. The significance of the web page is judged by the addition and regularity of fresh content update or how popular the web page is in the analysis of Google. That means to avoid getting dumped you need to have links from other pages. Ideally these links should be directed from pages dealing with similar or identical subject or come from pages that themselves are popular and are enjoying good SERP. The best is to have many links from pages dealing with the same subject that themselves are popular. Other important guidelines that help you from being getting dumped are

• Making webpages in special interest to users and after that search engines
• Avoiding manipulations with the tags and codes to enhance search engine rankings
• By not participating in link schemes
• Building link directories attached to web sites

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