SEO for Dynamic Websites
Bots do have a hard time reading websites with a lot of variables in the URL. Also known as dynamic websites, they are generated when a user start an action through that particular page. This being the reason the SEO of a dynamic web site calls for intricate search engine technology and methods that are considerably different. They are even refined than the SEO techniques that is usually implemented for optimizing ordinary and conventional static web sites.
As a matter of fact Search Engines consider a dynamic URL as an infinite set of links and hence stop crawling a website where it finds any kind of infinity and hence plummeting the ranking of a webpage. It is still a complex process to get dynamic web sites properly indexed in the major search engines unless and until they are professionally optimized by an ethical SEO firm. Also since dynamic sites require highly specialized search engine marketing strategies that are all together different from those used for static sites, hiring an SEO Professional is the best option. And certainly the positioning of pages is another issue that you can’t deal with without a proper help. Though the dynamic pages function without any hassles for users who visit the site, but search engine crawlers don’t like them at all because they leave indefinite possibilities for them. Dynamic databases used in today’s modern e-commerce secure web sites are a bit more complicated to index in the major search engines because a search engine spider can't select variables, so the pages don't get generated -– and can’t be indexed. The variables trap the crawlers, but since the crawlers are programmed in such a way that in this kind of case they prefer to ignore the remaining site.
There are many ways to convert dynamic URLs to search engine-friendly URLs and the first that should be considered is to make use of static pages. Create a static page linking to all your dynamic pages and submit your static pages to the search engines following their guidelines. Even though crawler won’t index the entire dynamic page but yes it will certainly index the content. Hey! But do not forget to optimize the HTML tags and the content within the tags, before submitting all your pages. Only placing a link in the static page won’t solve your purpose.
Another option to make dynamic pages SEO is by using softwares. Digital Enterprise Solutions (http://www.xde.net) offers a software which can change the dynamic URLs to static ones that remove the "?" in the Query String and replace it with "/". Using CGI/Perl scripts is one of the easiest ways to get a dynamic site indexed by search engines. Even Apache Server has a rewrite module that allows you to modify URLs containing query strings into URLs that search engines can index. Re-configuring your web server with cold fusion also replaces the "?" in a query string with a '/' and pass the value to the URL.
As a matter of fact Search Engines consider a dynamic URL as an infinite set of links and hence stop crawling a website where it finds any kind of infinity and hence plummeting the ranking of a webpage. It is still a complex process to get dynamic web sites properly indexed in the major search engines unless and until they are professionally optimized by an ethical SEO firm. Also since dynamic sites require highly specialized search engine marketing strategies that are all together different from those used for static sites, hiring an SEO Professional is the best option. And certainly the positioning of pages is another issue that you can’t deal with without a proper help. Though the dynamic pages function without any hassles for users who visit the site, but search engine crawlers don’t like them at all because they leave indefinite possibilities for them. Dynamic databases used in today’s modern e-commerce secure web sites are a bit more complicated to index in the major search engines because a search engine spider can't select variables, so the pages don't get generated -– and can’t be indexed. The variables trap the crawlers, but since the crawlers are programmed in such a way that in this kind of case they prefer to ignore the remaining site.
There are many ways to convert dynamic URLs to search engine-friendly URLs and the first that should be considered is to make use of static pages. Create a static page linking to all your dynamic pages and submit your static pages to the search engines following their guidelines. Even though crawler won’t index the entire dynamic page but yes it will certainly index the content. Hey! But do not forget to optimize the HTML tags and the content within the tags, before submitting all your pages. Only placing a link in the static page won’t solve your purpose.
Another option to make dynamic pages SEO is by using softwares. Digital Enterprise Solutions (http://www.xde.net) offers a software which can change the dynamic URLs to static ones that remove the "?" in the Query String and replace it with "/". Using CGI/Perl scripts is one of the easiest ways to get a dynamic site indexed by search engines. Even Apache Server has a rewrite module that allows you to modify URLs containing query strings into URLs that search engines can index. Re-configuring your web server with cold fusion also replaces the "?" in a query string with a '/' and pass the value to the URL.
posted by Natali @ 6:10 AM
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