Tuesday, April 04, 2006

Without getting hits to your site you can't sell anything

Getting hits with the Search Engine
Getting hits to your website without spending a fortune calls for various tactics, but hey! Not the unethical optimization. The obvious thing in this process is to submit the site to Google and other search engines. Submitting your site and then relaxing won’t yield any good for you. After submitting you need to work diligently for getting top placement in the search engines. By getting top placement in the search engines for the keyterms entered, you will get targeted traffic to your web site. In order to take advantage of this opportunity you need to include the links directing towards already established sites with which you share the same theme. If you have more links pointing at your webpage than your competitors for the keyterm then it is likely you will rank higher in the search engines than they do for that term. Before you need to keep a track of how many backlinks your competitors have and how much and how you have to compete on those terms.
The thumbnail rule here is always thinking of quality before quantity. Let not the quantity surpasses your qualitative efforts because it is not only the traffic that matters. Your approach should also be sales-driven. That means if you have been building resources since long, your visits and sales could possibly be coming from there. The more you make your services extensive and versatile the easier it becomes for you to generate the hits for your site.

Getting hits with Pay Per Click Advertising
The four basic benefits of PPC program are speed, reach, return on investment, and experimentation, with the relative flaws of expenditure and longevity. By using pay per click advertising you as a webmaster or an SEO specialist can choose keywords that can send targeted traffic to your web site. The tactic calls for being over smart while bidding for the keywords and having and a careful planning of how much you can spend to attract visitors.

Getting hits with e-zine Advertising
Marketing with ezines creates highly targeted traffic. Not only in the realm of print media but also in the world of internet world, ezines deliver highly targeted traffic. The success of ezine generally attracts the people who are already aware of the advertised product or because they already know what you offer.

Getting hits with Links
By requesting relevant sites to place their link on your website is like a reference that even your site offers the quality content/service/products. The same strategy can plummet your performance if you link to the wrong web site and cause more problems than you've bargained for.

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