Sunday, August 12, 2007

How Can You Improve Your Marketing Results

Marketing forms an integral part of any business venture. Without proper marketing, you cannot achieve the desired profits in lesser time. Executing the following steps can make a big difference to your online marketing results:

Learn from Your Previous Marketing Experiences-This should be your thumb rule always that you review your previous marketing activities in order to understand the ones that worked well and brought more sales, customers, clients, and growth for you. This will also help you eliminate the strategies that failed or didn't work at all.

Broaden Your Definition of Marketing-Marketing is more than just giving ads or sending a mail to clients. Everything and anything you do to improve your business prospects by interacting, and talking with the clients about your products, services and brand is marketing only. Even if you send a thank you card or email from your business, you are marketing. Always remember to include your business card when you mail a letter to a client and don't forget an email signature that has your business name, phone number, email address, website address, etc. This makes it easy for people to remember and contact you.

Monitor the Marketing activities that lead to a sale-You conducted a seminar on behalf of the company on benefits of your products and services, and someone contacted you and made a sale after that seminar. This is called tracking your sales to your marketing, directly or indirectly. If a considerable amount of customers bought from you after certain marketing strategies of yours, then find out the exact number of sales, customers that were generated by your marketing plan.

Do away with those Strategies that didn't work at all-Seperate all those marketing activites and strategies that you tried but didn't help you in increasing sales, customers, or clients. Otherwise you would be spending money on things that have not proved fruitful for you and hence there is no sense continuing them.

Make use of the information gathered for future plans-It would really benefit you if you spend some time, effort and energy on all those activities that brought you more business and proved effective for you. This will help you focus more on them in the future and maybe improve upon them, instead of wasting time on experimentation with different new strategies.

Always Track your future marketing plans and activites- and one of the simplest ways of doing this is to ask your new customers where and how they found about you. You must make a note of every marketing activity you do so that you can keep track of all events. This kind of tracking will help you immensely to zero-in on those marketing activites that have been effective and beneficial for you.


http://www.segnant.com/

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