Significance of Page Rank

One of the most significant factors that have been put into practice within the search engine algorithms is the emergence of the Google Page Rank parameter to gauge the significance of the indexed web pages. The PR of a webpage is the web page’s overall internet popularity where the search engine algorithm count the number of websites that link to a page and assign it a score on a scale of 1-10. Search engine optimization involves careful deliberate incorporation of keywords and phrases in a web page to boost its ranking and making it important from the search engine’s perspective. The search engines index these Web pages in its database and rank them according to the keyword frequency, density, placement and its "Internet popularity." In clear cut terms it is a bullying factor that is not easy to break down. One of the reasons that make it hard to put PR in plain words is because of its analogous aspect. It is something webmasters work for all the time without thinking about it. With the emergence of PR tool, ranking has increased for lower ranked sites while it has decreased for previously higher ranked sites, which has made it a debatable issue. There is something to PageRank that even the SEO industry aficionados don’t always agree on. This has resulted in the conclusion that PageRank doesn’t hold much of importance for your site, as it holds for other sites linking to your site. In more clear terms, it means if a highly ranked and reliable site links to yours, you get more credibility. PageRank is judged primarily on a website's link volume, link age, and link value.

Google uses link popularity to gauge the PR of a web page because many webmasters cloak their web pages to showcase one version of a page to one visitor and another version to others. This sneaky process is simply against the Google guidelines. PageRank depends on the number and quality of inbound links. Though the quantity of inbound links alone does not give an authentic estimation of the page' significance because it ignores link importance. However, it gives an estimate of page popularity. At one time the boom of PR caught such an interpretation that the webmasters to promote their services/products readily agreed to buy the popular links to increase their website’s internet popularity. But of lately, the craze of buying the links has plummeted because of the emergence of other SEO marketing tools such as forums and blogs. These tools have enormously impact the listing and ranking of websites. Due to the google’s ever-changing algorithms many higher-ranked websites are seeing a drop in PageRank, particularly those which are on importance score of PR5-PR8. PR8's and PR9's have become the untouchable score, as even the number of PR7’s has also declined overall. The fluctuations are seen because Google wants to put a damper on the acquisition of links based strictly on the Toolbar PR value. For us, the green little line in the PR tool is a good pointer of a website's online value, but the need of the time is to stay updated and taking good consultation in the area of traditional best SEO practices.

With the recent launch of Google's Bigdaddy datacenter no data center will make 100% of people happy. For every URL that moves into the top 10, another URL moves out. Googler Matt expects that Bigdaddy’s results, which are still experimental at this stage, will become the default for Google later on (possibly in a few months). It’s no wonder that PageRank fluctuation would also be on rise.